learning by abcde
phony grassroots PR campaigns..hints surface in many sports venues
Astroturf Lobbying
describe how interactive game experiences in business and the classroom are being included to bring competition and rewards to the education process
gamification
market research strategy that divides consumers into types and measures physiological factors
VALS
research model that says people use media to satisfy various emotion or intellectual needs
uses and gratification model
slang for modifying game software or hardware
modding
software applications that help users navigate the web
Browsers
journalism model that encourages government criticism and totally free speech
liberation
players who intentionally spoil the gaming experience for others
trolls
a company that provides Internet access to homes for a fee
isp, Internet services provider
process of designing and delivering messages to diverse audiences
mass communication
term relates to artists who dress in costumes to accurately represent fictional characters
cosplay
online portal that charges consumers a free for access to news content
paywall
feedback
any specialized electronic programming or media channel aimed at a target audience
narrowcasting
fcc rule requiring cable operators to assign channels and carry all local tv broadcasts
must-carry-rule
advanced editing techniques of images or videos that create fraudulent content
deepfakes
tv audience measurement, % age of households tuned to a program in a market
rating
a written code that creates web pages and links
HTML
term used for deceptive environmental marketing
greenwashing
an understanding of the mass communication process through critical thinking tools
in tv syndication, popular enduring network reruns are called
evergreens
first radio station owned by at&t to carry advertising
WEAF
newspaper style that emphasizes sensational news and large headlines
yellow journalism
role playing games in virtual fantasy worlds that require users to play through an avatar
MMORPGs
research model that says mass media reinforce existing behaviors and attitudes
minimal-effects-model