unit 1
Sports is the business surrounding any kind of..
Athlete
Services are
Intangible
Media, venue, retailer
KSA
Knowledge, skills, abilities
Business must have a way to generate
Revenue
3 type of athletes
Recreational, amateur, and professional
Which P refers to group of consumer you want to reach
People
AIDA stands for
Awareness, interest, desire, action
Technical skills are learned through
Training
SWOT
Strength, weakness, opportunity, threat
3 major revenues sources of sports
Spectators, broadcasters, business
A product mix is..
All the products an organization sells
The four lessons in unit 5 are
Free enterprise marketing, retailing, pricing and monetary transactions, and consumerism
First step in developing a career is identifying
You interest
The five P’s
Product, price, promotion, place, people
A nonsports company using sports as a market platform
Purpose of promotions are to..
Persuade
Getting fans to attend a game is..
Pull marketing
Internships helps you..
Learn about a workplace
Introducing new employees to the company are called
Onboarding employees
Why is sports marketing unpredictable
No control over the outcome of a game
When using secondary research, always give the author
Credit
What was recommended during the presentation flow
Hook, teach, connect, apply, check, wrap up
jobs that are found through networking and referrals/connections
Hidden jobs
QR codes at a game are an example of..
Promotional activities