unit 1
Sports is the Business surrounding any kind of _____?
A. Athlete B.Concert C. Sponser D. Advertisement
A. Athlete
The purpose of promotion is to grab attention and ___ people to buy a product or accept a message
Persuade
An entrepreneur can create a business that sells a product provide a service create an experience or uses
Technology
Knowledge could come from school or previous
Experience
Consumers in a distribution channel may include… (3 answers)
1. Wholesalers
2. retailers
3. end users
Entertainment is the business of providing an _____ or event.
A.Contract B.Inventory C.Experience D. Athlete
C. Experience
When using secondary research, marketers should give ____to the original author
Credit
Which is not listed as an entrepreneur characteristic. Perseverance.
Vision
Independence
Guaranteed success
Guaranteed success
KSA stands for
knowledge,skills,abilities
___ focuses on optimizing the functions of an organization so that they can work together to satisfy___ needs
Operations management
customer
Why is sports marketing unpredictable?
You can’t predict the outcome of the game.
Which is a goal of public relations.
Build and maintain a positive public image?
guarantee paid advertising?
Control every news story?
eliminate customers?
Which business structure is one of the four choices in unit seven
LLC
Skills are learned through
Training
5 steps of the purchasing decision
Recognize the need
search for information
evaluate the options
decide
reflect
Which entertainment factor is identified in the notes?
Video Games
I press kit, provide reporters with accurate information and
Supporting materials
If expenses become higher than revenue, the business is experiencing…
A problem or loss
SMART goals turn general ideas into a plan of
Action
Marketing Is the ___ factor
sales are the ___ factor
push
Why does entertainment add value to sports?
It adds loyalty and engagement.
The three hours of media relationship are ___, retaining, and
Rebuilding
Which SWAT category asked what competitor technology cost or outside factor could hurt the business
Threat
O net is developed by the US department of
Labor
Sports and entertainment businesses can generate revenue through:
Broadcasting rights
sponsorships
cooperate naming rights
ticket sales
merchandise sales