Competition
Burger King & McDonald's are examples of direct or indirect competitors?
direct competitors
Marketing links producers to whom?
Customers
The end result of promotion is that information about goods, services, images, or ideas will be gathered, researched, organized, or communicated?
Communicated
One way that competition benefits business is by encouraging the creation of limited resources, more regulations, or new companies?
A consumer chooses to go to the movies rather than a pizza parlor. The pizza parlor and the movie theater are direct or indirect competitors?
Marketing is described as creating exchanges or advertisements?
Exchanges
An anti-drunk driving group would most likely use promotion to sell products, communicate ideas, market services, or create jobs
communicate ideas
Promotional messages should be exactly the same as, coordinate with, conflict with, or be different from the companies other promotional messages?
Coordinate with
An electronics store charges less for a new television than other electronic stores. The store is engaging in price or non-price competition?
price competition
Sales promotion influences the process of determining price? True or false?
False - customers' perception of value influences the process of determining price
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers?
Buy their product
Which of the following is a durable good? Coffee mug, insect repellent, hamburger, lip balm
Coffee mug
Offering high quality, large assortments, and free shipping are examples of price or non-price competition?
nonprice competition
Sponsoring a charity event is a way of communicating with customers. True or False?
True
A characteristic of effective promotion is that it should be r _ _ _ _ _ _ _ to the intended audience.
relevant
Which of the following items cannot be marketed? Holiday, Health, Hopefulness, Hawaii
Hopefulness
In many places, trash pickup is legally controlled by just one company. This is know as an oligolopoly or a regulated monopoly?
Regulated monopoly
Wherever customers are
To be effective, promotional messages need to be rewritten frequently, used sparingly, repeated frequently, or hard to remember
repeated frequently
Service marketing is the most common reason for businesses to search for ways to make their products better or cheaper. True of false?
False - competition