Athletes
Campaigns
Nike (M) Collection
Mindset Spectrum
Women of Nike
100
She presented a check-mark shaped logo, known then as “the stripe,” that would soon become known as the Swoosh.
Carolyn Davidson
100
This year, Nike introduced the “If You Let Me Play” campaign, focusing on the ways that sport can benefit the lives of girls. The television ad drew more than 73 million viewers.
1995
100
True or false? You should wait to share the Nike (M) collection until a consumer says they are pregnant or asks about products for maternity, nursing, or postpartum.
True.
100
I VALUE determination, community and showing up.
SPORT & FITNESS ENTHUSIAST
100
President, Consumer and Marketplace 
Heidi O’Neill
200
In the final minutes of extra time, Brandi Chastain scored a victory penalty for the United States Women’s National Soccer Team, securing this title.
World Cup
200
Nike released “Voices” to celebrate women in sport on the 40th anniversary of this landmark bill that enforced gender equity in high school and collegiate sport.
TITLE IX
200
Which app features guided runs and coaching designed around maternity?
The NRC App.
200
I VALUE experimentation, creativity and the unexpected.
TREND MAVEN
200
EVP, Chief Legal Officer
Ann Miller
300
This year Serena Williams signed with Nike after winning her sixth Grand Slam title.
2003
300
In 2017,1 REIMAGINED brought together 14 female designers came together to rethink these two shoe styles, shoes initially designed for male athletes but historically enticing to female wearers.
Air Force 1 and Air Jordan 1
300
Which products are made with Dri-FIT technology?
All of them
300
I VALUE exclusivity and experiences.
SNEAKER OBSESSED
300
EVP, Chief Human Resources Officer
Monique Matheson
400
In 1993 this college phenomenon became Nike’s first female global football player signed to a paid contract. H
Mia Hamm
400
Released in 2019, narrated by Serena Williams, this short film shined a spotlight on female athletes who had broken barriers, brought people together through their performance and inspired generations of athletes to chase their dreams
DREAM CRAZIER
400
What size should you recommend to consumers shopping the Nike (M) collection?
Her Nike (M) size is her pre-pregnancy size.
400
I VALUE my community and my crew.
SPORT INSPIRED
400
VP, NA League Partnership
Sonja Henning
500
In 1984, soon after undergoing arthroscopic knee surgery, she went on to win the very first Women’s Olympic Marathon
Joan Benoit Sameuslon
500
In 2006 Nike released this print and video campaign confidently addressing the beauty and strength of a female athlete’s body.
MY BODY PARTS
500
What are the six items in the Nike (M) collection?
Bra, Tank, Pullover, Leggings, T-Shirt, Shorts
500
I VALUE competition and achievement.
SPORT ADDICT
500
VP/GM, NORTH AMERICA
Sarah Mensah