Merchandising Standards
High Noon
Power of High Noon
Lucky One
Display Standards
100
Before building a display, this should be removed from every case.
What is all plastic packaging?
100
These are the three High Noon varietals.
What are vodka, iced tea, and tequila?
100
High Noon holds this ranking among spirit brands in the United States by volume.
What is No. 1?
100
This is the name of the Lucky One ambassador.
Who is Miss Peaches?
100
True or false: High Noon and Lucky One should never be displayed together.
What is true? (except safeway barge!)
200
To follow merchandising standards, this should be done with the top two trays on each stack.
What is removing the top two trays?
200
High Noon is the official sponsor of these two major sporting events.
What are the PGA and X Games?
200
High Noon is larger than the next 4 competing RTD brands combined. Name two of them
What are Cutwater, Nutrul, Surfside, Sun Cruiser.
200
Lucky One’s cause marketing campaign focuses on supporting this effort...
What is helping rescue dogs find their forever homes?
200
For High Noon displays, this package size is least preferred to floor.
What are 4 packs?
Bevmo 0107
300
For a clean and easy-to-shop display, products should be arranged in this organized sequence.
What is grouping items together by price and Sku flow?
300
Which seasonal point-of-sale materials are offered for OND displays?
What are the football/goalpost and snow globe POS?
Ralphs #15
300
This High Noon package is the No. 1 tequila RTD SKU.
What is the High Noon Tequila 8-pack?
300
Lucky One was named the ___ best-tasting lemonade-based hard seltzer.
What is No. 1?
300
Both High Noon and Lucky One should be displayed this many days throughout the year.
What is 365 days?
Pavillions - Lily Romeo
400
How should a newly released product be displayed, ideally next to the cold box?
What is taking it out of the back and merchandising it independently?
R120 - Robert Reed
400
This package is the No. 1-selling spirit-based RTD by both volume and dollar sales.
What is the core High Noon 12-pack?
400
After surpassing Truly, High Noon ranks ___ just behind White Claw among hard seltzer brands.
What is No. 2?
Ralphs 160 - Daniel Veit
400
Lucky One’s 54% dollar lift during Labor Day week, what does that mean for our retailer?
What is a Lucky One display for Labor Day?
400
When displaying Lucky One, this is the recommended percentage breakdown between lemonade and sweet tea.
What is 70% lemonade and 30% sweet tea?
500
When adding a new SKU to the schematic, this is what you should never do to make room for it.
What is completely cutting another HN or LO SKU out of the schematic?
500
During the fall reset, this package sku is expected to be added to most major chains.
What are the 8-pack single SKUs?
500
This percentage of High Noon Tequila drinkers consume no other tequila-based drink.
What is 65%?
500
What makes Lucky One Sweet Tea different from other hard teas (in terms of flavor)?
What is a FULL flavor made with real vodka?
Pavillions - Lily Romeo
500
For a “best” High Noon display, this is the target number of display locations.
What are 3 locations?