Bias
This bias is when you only look for information that supports what you already believe.
What is confirmation bias?
The “C” in CRAAP checks how recent a source is.
What is CURRENCY?
“This platform can reduce reporting time by 30%, helping your team make faster decisions.”
Which stage of AIDA is this?
What is DESIRE?
Jumping straight to a solution without understanding the issue is called this.
What is poor problem definition?
This type of language avoids bias and puts the person first.
What is people-first language? "You" approach is also correct.
This bias is relying too heavily on the first piece of information you receive.
What is anchoring bias?
This CRAAP factor asks: “Does this source actually relate to my topic?”
What is RELEVANCE?
“Following up on our conversation last week about improving your team’s workflow.”
Which stage of AIDA is this?
What is INTEREST?
This is the difference between a root cause and a surface-level issue.
What is a symptom vs problem?
Writing that focuses too much on the writer instead of the reader is called this.
What is writer-centered communication?
Choosing a candidate because they “feel like a good fit” instead of using criteria is this bias.
What is the halo effect?
This checks who wrote the source and their credibility.
What is AUTHORITY?
“Are you available Thursday at 2:00 PM to discuss next steps?”
Which stage of AIDA is this?
What is ACTION?
Before solving a problem, you should first do this.
What is analyze the problem?
Long paragraphs on slides are bad because they reduce this.
What is readability?
Continuing a bad decision because you’ve already invested time or money.
What is escalation of commitment?
Sunk cost bias is OK too...
This asks if the information is supported by evidence and correct.
What is ACCURACY?
“Struggling with inefficient reporting processes?”
Which stage of AIDA is this?
What is ATTENTION?
Assuming one thing caused another without proof is this error.
What is correlation vs causation?
Emails should always include a clear version of this.
What is call to action?
Focusing only on successful outcomes and ignoring failures.
What is survivorship bias?
This evaluates why the source was created (ex: to inform vs sell).
What is PURPOSE?
“This solution has helped companies like yours reduce costs and improve efficiency.”
Which stage of AIDA is this?
What is DESIRE?
A good problem statement should be clear, specific, and include this.
What is data or evidence?
Choosing words carefully to sound professional is called this.
What is tone?