College
__% of first-year college students choose a major and then change it at least once within a three-year time period.
30%
What are the birth years of Gen Z?
1995 to 2012
They are digital natives, born during the age of digital technology, familiar with computers and the internet from an early age. They are our current and future high school students.
True or False. Gen Z is the most diverse generation in American History.
True
Name the top 3 online platforms among US teens ages 13 to 17.
Youtube, Instagram, Snapchat
__% high school students say they want to start their own business someday.
72%
__% of Gen Zers plan to work during college.
38%
By 2020, Gen Z will account for __% of all consumers
40%
True or False. Gen Z prefers to see celebrities (macro-influencers) vs. real people (micro-influencers) when it comes to branded content.
False. 67% prefer to see real people vs celebrities.
__% of teens have access to a smartphone, and __% say they are online almost constantly.
95% of teens have access to a smartphone, and 45% say they are online almost constantly.
Gen Z expects their salary for their first job out of college to be how much?
$46,799
What is the average college student's debt at graduation?
$35,000
How Much of the US Population Does Gen Z Make Up?
26% (over a quarter) beating out baby boomers and millennials.
Social responsibility is of no concern to Gen Zers.
False. 89% of Gen Z believe they have a responsibility to make a positive change in the world. They expect brands to have a stance on social/political issues. Gravitate towards brands that agree with their values.
How Many Screens Does Someone in Gen Z Use on Average?
5: smartphone, TV, laptop, desktop and tablet.
Seventy-six percent wish ___________ could be full-time jobs.
Their hobbies.
84% of younger teens (13-15 years old) plan to ________________ before they graduate high school.
Take a course for college credit.
What YouTube Channel has the most subscribers?
PewDiePie - 63 million subscribers
What is the average attention span of a Gen Zers?
8 seconds.
But it's not the same thing as a short attention span, instead, it's the amount of time they spend on average determining whether to engage with something (an article, a clip, a song, a person...etc.).
What is the most important attribute a brand can have that would appeal to Gen Zers?
Authenticity. They don’t want to feel marketed to—they want to feel like they’re part of something.
Name the top two career fields Gen Zers are interested in.
Tech and Healthcare.