The Divided Mind
Us & Them
Moral Taste Buds
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100

Animal used to represent our automatic thinking

Elephant

100

Our habit of misjudging and exaggerating what people on the other side actually believe

Perception Gap

100

Moral taste bud that focuses on autonomy and personal freedom, driving the desire to resist oppression

Liberty

100

We often enter disagreements with this mindset, as if entering battle to defeat our opponent

Warrior Mindset

100

Since facts alone rarely change minds, these things can be used to tap into emotion and create connection

Stories

200

Type of thinking is represented by the rider

Controlled

200

Our built-in tendency to favor people in our own group and feel wary or dismissive toward those outside it

In-group/Out-group Bias

200

Moral taste bud lead us to view certain things as pure or sacred and to feel moral concern when they're violated

Sanctity

200

The Zipper Effect is designed to teach us about adjusting this thing

Our Confidence Level

200

When we hear a story, our brains release this chemical that increases trust and empathy

Oxytocin

300

Ethical thought experiment that asks whether it is morally right to sacrifice one person to save a larger group of people 

The Trolley Problem

300

Being increasingly surrounded by information that confirms what we already believe

Echo Chamber

300

Moral taste bud emphasizing deep connections to groups like Famliy, community, or nation

Loyalty

300

This term refers to the powerful skill of acknowledging the limits of what we know and the possibility of being wrong

Intellectual Humility

300

What AJ's Dad said when he asked for a little more allowance of $1.00

Get a Job!

400

The tendency to interpret information in a way that aligns with our existing beliefs

Confirmation Bias

400

Types of views that seem to be the loudest 

Extreme

400

Moral taste bud underlying the idea of respect for traditions, law, and legitimate leaders

Authority

400

With the Explorer mindset, we choose to be this thing, instead of being judgmental

Curious

400

Stories transform a conversation by moving the conversation from the "what" people believe to this thing


The Why

500

The principle for understanding how our thinking works most of the time with Intuitions first, and this thing second

Reasoning

500

The Moral Foundations Theory suggests that we are all born with this many basic “moral taste buds” in our minds


Six (6)

500

Moral taste bud focused on protecting others from harm and showing compassion

Care

500

Psychologists refer to the phenomenon of thinking we know more about something than we actually do as the illusion of this thing

Explanatory Depth

500

The acronym HIT outlines the anatomy of a story with the "T" standing for thing thing

To the Point

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