Google Ads Product
What are 3 Top Metrics MOST relevant to our Google Ads Product for ANY client? (Flex or Tow)
Clicks
Calls
Cost
What format are CTM Account Names displayed in?
U# - P#
Client's ad budget includes OMG Management Fee (T/F)
False
Where must all changes be made to a Google Ads campaign for OMG's Google Ads?
MatchCraft
How many children does Ajay have?
2 or 3 (2 currently & 1 on the way)
Where in the Google Ads Dash can you see Client Ranking?
Auction Insights
What's the process to follow if a client claims they cannot view their CTM account?
PSA Resends CTM access.
Who is Ad Spend paid to?
Where do we add a Client's Competitor Business Name to? (Our client does not want to show for these searches)
Negative Keywords - MatchCraft
Which Team Member has volcano surfed?
Alcira :) - Volcano surfed in Nicaragua.
What do we consider Conversions?
Calls
Form-Fills
Map Clicks
Bonus:
Emails (Mostly flex)
How do we filter calls in CTM as an OMG-wide practice?
1. First-Time Contact (Eliminate dupes)
2. Desired Date Range
You notice that the client's Google Ads are down due to billing. What's the process in UNI?
Billing Ticket.
Changes made in MatchCraft reflect immediately in Google Ads? (T/F)
False - Up to 24 Hours.
Which Team Member has a lethal Mid-range Jumper?
Mo :)
1. Google Ads Dash - Campaigns:
*Impression Share Lost Due to Budget
2. Keywords below first-page Bid (keywords we cannot afford)
If you don't see calls in CTM, what is the most likely cause?
Tracking codes not installed on the website.
Campaign has been down for 3 Months (Cause: Billing) - How does the PSA prevent overspend?
Adjust Budget cycles in MatchCraft
What is the duration of a Budget Cycle in MatchCraft?
30 Days.
Which Team Member has a sibling that also works at OMG? (Bonus: Which Department does the Sibling work in?)
Cory Dawson - Marcel Dawson (LSA Team)
(A)
Scenario: Where do you navigate to view Keywords our client cannot afford?
(B)
Tower is interested in Google Ads for his wife's Realty Business. Which resource do you use to advise Recommended Budget?
(A)
Search Keywords -> Sort by Status
(B)
Minimum Budget Sheet
Why can't my client find their CTM access email? (Hint: Its NOT in Spam or Junk & we have the correct email)
The CTM Account has not been created yet.
Yes - Test charges from Google.
MatchCraft Budget Cycles Start at the beginning of the Calendar Month? (T/F)
False - They start upon creation or Budget Change.
Name each Team member's Zodiac Sun Sign?
Alcira - Aries
Mo - Gemini
Cory - Taurus
Ajay - Scorpio