Brand History
This person founded Canada Goose in 1957.
Who is Sam Tick?
This value is all about loving what you do.
What is passion? 熱情
We tell this everyday to make a point, imagine a possible future, remind ourselves, comfort ourselves.
Why do we tell stories?
This Goose Person partnered with David Reiss to create a jacket, which enabled him to become the first Canadian to summit Mr. Everest in 1982.
Who is Laurie Skreslet?
Sam Tick founded this outerwear company in 1957.
What is Metro Sportswear?
This value asks us to be fearless in exploring new ways of doing things.
What is Innovation? 創新
These are three main narratives that Canada Goose tells.
What are Craftsmanship, Honoring the North, Behind the Lens?
Ray Zahab wore this jacket to cross the Sahara Desert in effort to raise awareness about the water crisis in Africa.
Hybridge Lite Jacket
Dani Reiss made this promise about our parkas in 2001.
Who promised that our parkas will “always be made in Canada”?
This value encourages us to treat others generously with respect.
What is authenticity? 本真（真實）
We have a little bit of this in every parka design.
What is the Snow Mantra DNA?
This First Air pilot was stranded for 3 days on a glacier after his engine malfunctioned.
Who is Paddy Doyle?
David Reiss invented this device, which revolutionized the parka manufacturing industry.
What is the Volume based down filling machine?
This value asks us to take initiative and treat the business as of it’s your own.
What is Entrepreneurship? 企業家精神
This collection was created in a brilliant shade of blue for visibility in the stark conditions of the North.
What is PBI collection?
After changing his lifestyle and becoming an Extreme Adventure Athlete, Ray Zahab founded this organization to educate, inspire, and empower young people.
Impossible 2 Possible
In 2004, the Expedition parka was featured in this blockbuster film, resulting in worldwide brand recognition.
What is The Day After Tomorrow?
This value asks us to show courage and persistence with a drive to get the job done.
What is relentlessness? 百折不扣／義無反顧
Sam Tick and David Reiss originally targeted this demographic as the key consumer for our products.
Who are the Ontario provincial police, Ministry of the Environment and Canadian Rangers?
Lance Mackey overcame cancer and won this Alaskan dog sled race two weeks after he won the 1000-mile International Sled Dog Race - Yukon Quest.
What is the Iditarod?