Intro to Marketing
This is our target audience (gender, age, career, income)
Who are professional women aged 35-65 with a household income above $150k?
What are some things that the corporate posting program cannot post for you?
[Insert various options]
This marketing strategy involves tapping into your existing connections outside of Gotcha Covered (and eventually your previous customers).
What is Circle of Influence?
These are the two broad types of booth events that may happen in your area. One Home services focused, the other not as much.
What are Home (and Garden) shows and Local festivals/farmers markets?
This famous concert venue sits in the mountains just outside of Denver. Its colorful name is very apt for its location.
What is Red Rocks Amphitheater?
Gotcha Covered follows this premium, high touch sales and installation process, where we handle everything for our customers from design to completion.
What is (a) white glove service?
This is your #1 Digital asset
What is your local Gotcha Covered Website? [explain why for extra credit]
This is a quick and persuasive introduction of your business, named for the ride whose quick duration you should be able to deliver it within.
What is an elevator pitch?
Name three things you should do while working a booth and three things you shouldn't do
[Insert Various Answers]
This main thoroughfare in Denver is actually the longest continuous city street in America stretching about 50 miles from end to end. It certainly has a reputation too
What is Colfax Avenue?
This marketing philosophy aims integrate multiple marketing channels (online and offline) to create a seamless brand experience (we have to hit everyone everywhere)
What is omni-channel marketing?
SEO and PPC are acronyms for these two marketing strategies.
What are Search Engine Optimization and Pay Per Click?
This networking strategy for GC owners involves creating official referral partnerships with like businesses in the community to send leads back and forth.
What is ANET?
This metric is used to define the effectiveness of a marketing campaign. It is calculated as spend/revenue and expressed as a percent.
What is marketing %?
This mountain, visible from Denver, has the highest paved road in North America. It used to be called Mt. Evans until its name was changed back in 2023
What is Mt. Blue Sky?
Name 3 marketing things that Gotcha Covered Corporate is responsible for and 3 things owners are responsible for.
[Insert answers here]
This Google "Product" houses your google reviews. It's also how your business will show up within google search, maps, etc.
What is the Google Business Profile (GBP)?
A Chamber of Commerce will usually host this event for a new business, and it's a great way to show support and do networking
What is a Ribbon Cutting?
This networking group has a yearly cost that's paid upfront. We like to aggregate across each month for simplicity
What is BNI?
This massive international event in 1976 was rejected by Denver after the city had already won hosting rights. It was actually the first city to do so.
What are the Winter Olympics?
These are the four members of the Gotcha Covered Marketing Team from Senior Vice President to Marketing Manager(s).
Who are Tyson, Giselle, Emmie, and Nick?
These are the three categories for how SEO work is done to improve a website's organic ranking (Scorpion will do this all for you).
What are on-page, off-page, and Back end (meta)?
There are several great benefits to jobs gained from the referrals from your networking. Name the 3 main ones.
What are low cost of acquisiton, higher closing ratios, and higher average job values?
I ran through the marketing plan with each of you. These are the three marketing channels I will be filling out for you each month
What are PPC, SEO, and Apollo?
The Rockies main mascot is a triceratops named Dinger. It was created after these prehistoric artifacts were discovered during construction of Coors Field.
What are Dinosaur bones?