Icons & Codes of the House
Personalities
CRM
Heritage
Potpourri
100
In 1947, this design rose to fame as an example of the expertise of Gucci’s craftsmen, who found inventive solutions to war-time rationing of materials. There are 130 components and 2 days are required to complete this handbag.
What is Bamboo?
100
Born in Rome in 1972 to an architect father and art history professor mother.
Who is Frida Giannini?
100
CRM is an acronym for this.
What is Customer Relationship Management?
100
In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. His vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in this Hotel.
What is The Savoy?
100
She is the face of the Forever Now Campaign, representing the duality of the Brand and the eternal timelessness of Gucci.
Who is Charlotte Casiraghi?
200
The horsebit first used on this product in 1953.
What is the horsebit loafer?
200
Frida, Salma and Beyonce have joined forces in the support of this initiative for girl's and women's empowerment around the world.
What is CHIME FOR CHANGE?
200
These are the 4 KPIs you are measured on monthly in Data Capture?
What is Ticket Association, Mailable Compliance, Email Capture and Mobile Capture?
200
He brought Gucci to America in 1953, establishing Gucci as a true International Luxury Brand.
Who is Aldo Gucci?
200
This statement is the essence of Gucci and goes beyond being a mere slogan. It is a cultural approach that took generatrions to build.
What is "Made in Italy"?
300
This rigid frame handbag style was inspired by an Iconic model from 1975 and takes almost 2 days to be crafted by a Gucci artisan.
What is Stirrup?
300
A film by Christina Voros, presented by James Franco, debuted at the Tribeca Film Festival on April 21, 2013 featuring Frida Giannini.
What is The Director?
300
This program launched in May of 2012, to develop Gucci's clienteling culture, focused on client relationship building and client retention. Established to increase retention 5% year over year.
What is 5.2.50?
300
Before this Iconic Handbag was named the Jackie Bag, it was originally called?
What is "The G"?
300
In order to be more Socially Responsible, Gucci purchased these two different types of farms for sourcing materials in order to help sustain the environment.
What is Python and Bamboo?
400
Created in the mid-30's, this "code of the house" was first woven onto hemp and used on luggage as one of Gucci's innovative solutions to pre-War leather shortages.
What is Diamante?
400
Brad Pitt wore these in the 1999 film “Fight Club”.
What is the Classic Horsebit Loafer?
400
The ultimate Brand Experience that a customer can have with Gucci. Done 4 times per year.
What is the Fashion Show Brand Experience?
400
One of the Gucci brothers coined this treasured quote, that is commonly displayed in our stores.
What is "Quality is remembered long after price is forgotten." - Aldo Gucci?
400
The RJC has given Gucci the certification of SA8000 in this category. A. Children's B. Watches C. Jewelry D. Fragrances
C. Jewelry
500
Flora, one of the most loved Gucci icons, was born as a special commission for Princess Grace of Monaco in 1966. Rodolfo Gucci contacted this renowned illistrator to design this pattern.
Who is Vittorio Accornero?
500
Ben Affleck, the Oscar Award winner for Best Director in 2013, was wearing a Made to Measure suit in this style.
What is Signoria?
500
He said, "It’s the emotional connection that matters – if it works – you have the loyalty of the customer."
Who is Patrizio di Marco?
500
Gucci staged its first runway show in Florence in this year.
What is 1981?
500
Gucci is the largest corporate donor for this Unicef Initiative.
What is "Schools for Africa"?
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