General Info
Where is their concert taking place?
First Ontario Arts Centre - Milton
What material does the song use as a metaphor?
Nicotine
Who is the artist speaking to
Looking at the advert and song what is the demographic age wise?
18-35
What taste in music might a fan of this artist have?
Pop rock (or just rock)
What is the name of the group
Sensations
Deals with possible drug problems, unhealthy relationships, and depression
What is the song about
Not being able to let go past relationships using drugs and nicotine as a device to explain it
What gender and income is this artist aimed towards?
Men who make around 50000-100000
If we are basing this off lifestyle what type of marketing strategy will our label push towards (Concentrated or Undifferentiated?)
Concentrated - one consistent message aimed at one specific segment
When is it coming out
November 1st
what does the shield logo mean in the album cover name one thing
a leaf on the left for drugs, a black shield in the middle for rebellion or trying to shield yourself, and a red heart on the right for heartbreak
What does the album covers symbolise?
The cover shows the album title and a large “2002” . 2002 is a year in which something happened that the artist can’t escape, so his past follows him.
Why is this artist doing a concert in Milton and not other popular areas such as Toronto?
Milton is big enough for exposure but small enough to limit competing artists. Toronto is too over-saturated with many competing artists in the area
What lifestyle do you think the audience might have to be a fan of the artist think about social interests, religion and personality traits specifically
someone who enjoys live music and has no religion or is Christian, since other religions are stricter about alcohol and drugs. They may be dealing with depression, sadness, or mental health and may use substances while knowing the dangers as our song portrays.