SWOT
You are writing a positive description of the company for IMC. Which part of SWOT should you focus on?
What is Strength?
You are working with a real estate firm. Which parts of the PESTLE analysis should you research the most on and why? Give 2 answers
What is economic and legal?
Economic and legal factors directly affect consumer demand.
Economic changes can affect interest rates and willingness to buy/rent/sell.
Legal changes can affect local zoning laws and tax policies.
You conduct a survey of 200 customers to determine their satisfaction with a business. Is this primary or secondary research?
What is primary?
You find a survey that states that customers prefer online ordering over in-person ordering. What is the best course of action for the cafe who does not currently offer online-ordering services?
Improve social media platform
Create their own online ordering platform
Improve takeout packaging
Add the cafe to Doordash and UberEats
What is 4. Add the cafe to Doordash and UberEats?
A direct competitor recently went out of business. Which SWOT category does this represent?
What is opportunity?
What do you use a PESTLE analysis for?
What is external research and external environment?
Which is the best source to use when researching a library?
A source from 12 years ago that talks about how DVDs are trending
A source from 2 years ago that discusses e-book platforms
A source from 1 month ago that talks about people who use online streaming platforms
A source from 4 years ago that talks about the prevalence of newspapers
What is 2. A source from 2 years ago that discusses e-book platforms?
Which is information that you won’t be able to find about a local restaurant? (hint: the restaurant is not a public company)
Current target market
Annual revenue
Marketing strategies
Mission statement
What is 2. Annual revenue?
What does each part of the SWOT stand for?
What is strength, weaknesses, opportunities, threats?
While researching a clothing company, you discover that customers have begun to prefer sustainable clothing more. Which part of PESTLE does this affect? Give two answers.
What is social and environmental?
Which graph type will best help visualize your budget?
Bar Graph
Line Chart
Scatter Plot
Pie Chart
What is 4. Pie Chart?
You are researching a luxury bakery that sells customized cakes based in California that is looking to expand to other states. What is their best target market psychographic?
Parents who are looking for last-minutes party cakes
College students who frequent bakeries every morning for a quick breakfast
Party planners who organize galas, balls, and weddings
Dietitian who creates content about wellness and simple eating
What is 3. Party planners who organize galas, balls, and weddings?
A company’s customer base comes mainly from referrals, but they have no official referral program. What is an opportunity for this company?
What is create a loyalty program/official referral program?
Rising inflation has caused a local bakery to consider sacrificing quality ingredients for cheaper ones. Which part of their PESTLE analysis has been affected?
What is economic?
Determine the number of break-even units for an eco-friendly water bottle if the fixed monthly overhead cost is $1500, each water bottle's retail price is $20, and the cost of raw materials, packaging, and shipping per water bottle is $16.
What is 375 units?
Break-even units = $1500/(20 dollars/unit - 16 dollars/unit)
You are writing a key metric for a loyalty program you created for your company. Which data should you track?
Customer retention rate
Website traffic
Social media views
What is 1. Customer retention rate?
Place these pieces of research about a restaurant into each SWOT category.
Declining customer loyalty
A new restaurant down the street has been trending
More customers have started to come from 10am-11am instead of 11am-12pm for lunch
The restaurant sources its ingredients from local farms
What is 1. weakness, 2. threat, 3. opportunity, 4. strength?
You find that AI tutoring platforms are becoming more popular while researching a tutoring business. What is an opportunity that this creates?
What is adding an AI feature (increase efficiency, help students outside of working hours, etc) into the tutoring platform to help students?
Identify which cost is the fixed or variable:
Expense Cost
Monthly office rent $2,000
Printing 500 promotional flyers $250
Social media advertising (based on clicks) $500
Software subscription $100
What is
Fixed
Fixed
Variable
Fixed
You analyze the competitors of a clothing store, Shirt Store. Its competitors are Thrift A and Boutique B. All three stores are popular for their shirts.
Identify a business opportunity and explain what gap it fills or how it will improve their business
Shirt Store Thrift A Boutique B
average shirt price $18 $8 $35
loyalty program ❌ ❌ ✅
website ✅ ❌ ✅
online platforms Small Large Insta and Insta Insta Tiktok
Tank tops ✅ ❌ ❌
What is focus on advertising their tank tops, expand online presence especially on Instagram, create a loyalty program?