Business Events
Meetings and conventions are generally separated into these 2 groups.
Associations and corporations.
This type of event usually arises without a desire to attract tourists, as it is based off of the desires of the local community.
Festival
Making a profit, raising money for charity, ensuring customer satisfaction, generating tourist demand, and contributing to resident well-being are examples of what?
Outcomes.
A measure of how profitable a company is relative to its total assets.
Return on Assets
First CVB in the US was established in which city?
Detroit
This group is more concerned with satisfying members.
Associations
Temporary state of being apart from the mundane.
Liminality
These evaluations help improve effectiveness during the operation of an event.
Process evaluations
Used to see if each investment, such as a bid or one-time event, generates more money than the cost.
Return on Investment
A measure of resource use.
Efficiency
This type of event attracts tourists who would otherwise not have visited the host city.
Conventions
Intense feeling of belonging.
Communitas
These evaluations are taken during feasibility studies.
Formative evaluations
The rate of return on the ownership interest.
Return on Equity
A process used to keep a strategy on target, and to determine the outcomes of one's actions.
Evaluation
Compared to other types of tourists, business tourists are often:
high-yield
When attendees follow the seeking and escaping theory to pursue leisure, this is an example of what type of motivation?
Intrinsic
These evaluations evaluate an event's impacts and overall value.
Outcome or summative evaluations
The 2 most common ways to measure ROI within events and tourism.
Visitation numbers and resulting expenditure
The most common festival is how long in length?
1 day
When people attend meetings because they have to, it is an example of what type of motivation?
Extrinsic
The four main impacts from festivals, arts and entertainment.
Economic, Social, Environmental, and Image & Place Marketing.
A measure of goal attainment.
Effectiveness
Use of this type of measure is common but difficult to express as a return.
Intangible measures
Which method is used to examine a consumers willingness to pay for an event?
Contingent valuation method