The individuals involved with the story and the subject
This is the "Who" portion
What is the most important part of a press release? Hint: Think about the first thing you notice when you look at an article.
The Head/Headline
What should the writing look like?
Well structured and accurate. Write using short, concise sentences. Look to get your message across in as few words as possible.
Important facts that the media needs to know about that make the story interesting
The "What" portion
What is the longest part of the release that includes all of the details?
The Body
Whom should I tailor my writing towards?
Know your target audience, and tailor your writing towards them.
The location of the event
The "Where" portion
What is the final part of the release that contains more background information?
Context
What additional information should I provide?
Your contact information (name, email, and phone number).
What time this event or occurrence will take place
The "When" Portion
What scheme are the Head, Body and Context a part of?
The Inverted Pyramid Scheme
Is there anything in particular I should add to the end?
Yes, -30- or ### signifies the end of your press release.
What makes this story relevant?
The event occurred, but what were the steps leading up to this?
The "How" portion
How long should a press release be?
1 page, maximum. Approximately 30 lines of text.
Is there anything else I need to know about writing a good press release?
Use AP style, make sure you proofread, place two spaces between your lines. Other than that, your on your way!