Promos/Loyalty
What is the difference between TMF and TWD?
Try Me Free - First Order $0 Delivery
Try with Discount = First Order $/% Off
One targets DP customers and one does not
What are the two customer offers included in a standard Smart Campaign?
BOGO
Where do Sponsored Listings show up on the DoorDash platform?
Search, cuisines, and carousels
Where should you go to find all resources needed in the GE role?
AD Wiki Hub!
What does VK stand for and what does it mean?
Virtual Kitchen
No on-premise business; only available online
What are the 2 options for a loyalty campaign?
Order vs. Spend based
Example: Spend $100 get X or Order 4x get X
True or False — you can remove BOGO from a Smart Campaign.
True - you can toggle this off
What is CPC vs. CPA and which is DoorDash?
Cost per Click vs. Cost per Acquisition
DoorDash is a CPA model, meaning you only pay when the ad leads to an order.
Where should you initiate a call to ensure it syncs properly?
What is the marketshare of DoorDash as of 2026?
66% (will accept 60-70%)
What can you customize on a SXGY? Must get all 3.
Target Audience - New, Existing, Lapsed
Order Cart - spend required to receive the offer
The discount - $ or % off number
What is the discount guardrail for SXGY portion of Smart Campaigns?
What are the 3 customizable features of a Sponsored Listings that you must discuss with the Mx?
Customer base: New, All, Existing
Budget: what they're willing to spend weekly
Bid: automatic or manual bid
What needs to be updated on a lever?
Stage
Next Steps
Notes
What does throttling mean?
A merchant is throttling when their budget is being met and their SL campaign is turning off. Optimizing is required to raise the budget to access more orders.
Optimizing can also be editing a manual bid to automatic or expanding their customer base.
What is the required discount range for a % off promotion?
The discount range must be $1+ than the minimum offer. Example: 20% off of $20 up to $5
20% of $20 if $4 so we must set the range at $5 or more.
What are 3 benefits of a Smart Campaign?
Set it and forget it - automatically optimizes
Right customer, right discount, right time >>> dynamically chooses a discount based on customer behavior
Prioritizing new and lapsed customers
Customizable options for budget, toggle BOGO offer, etc.
Included in marketing moments
How does the SL bidding system work?
The merchant with the highest bid and relevancy combination, ie ad rank, will show up in the top search position. The winning merchant will only pay the 2nd highest bid amount if the customer clicks on the ad and places an order. Our ad engine will then update bid amounts for automatic bidding merchants’ whose ad did not appear this time; this ensures they have a higher chance of their ad appearing next round.
What Sigma should you use to find all campaign reporting and insights?
Ads and Promotion Hub
What does inflation mean and how should we incorporate that into our marketing convos?
Example: markup = 20%, commission=25% > adjusted commission rate is 5%
What is the cost to the Mx on a BOGO Campaign?
Food cost + 99-cents
What % of orders offer a BOGO AND how many BOGOs can a customer get on one order?
~30% of customers will see a BOGO offer
Customers can select up to 3 menu items per order
What are 3 benefits/value props to running a Sponsored Listings on DoorDash?
Improved placement and visibility
Competitive advantage against similar restaurants
Acquire customers with the lowest CPA fees on the market
Drive traffic directly to your menu
Only pay when you receive an order through the ad (free impressions and clicks)
What Sigma should you use to find levers and prioritize your targeting strategy?
A&P Goaling Breakout Sigma
What are the 6 steps of our sales process?
Build Rapport
Define Goal
Conduct Discovery
Educate and Add Value
Utilize Objections
Close with Urgency