CSR
What does CSR stand for?
Corporate Social Responsibility
What are the main purposes global marketing?
Balancing global consistency and local relevance across countries, reaching a wider market overseas, and increasing brand awareness.
How many dimensions in Hofstede's cultural dimension?
6
How many dimensions are in Trompenaars' cultural dimension?
7
A business supporting students from low-income families with education scholarships is an example of ... Responsibility
Philantrophic
What is the main idea of CSR?
A company should balance profit with responsibility to society and the environment
What does standardization mean?
Same product and same message everywhere
A dimension that shows a different perspective towards hierarchical structure and seniority is...
Power Distance
"Rules should be applied equally to everyone without any exception." This is reflected in ...
Universalism
What are the foundations of a business, according to Carroll's CSR Pyramid?
Economic and Legal Responsibilities
4
What does adaptation mean?
Changing products, logo, and message for every country
In a Swedish company, employees are encouraged to maintain work-life balance, cooperate, and avoid overly aggressive competition. This reflects ...
Femininity
One person prefers expressing their feelings freely in any circumstances, while the other chooses to be nonchalant. This shows...
Emotional vs Neutral
“Think global, act local” is the main idea of ...
Glocalization
Mention the pillars of Carroll's CSR Pyramid in the right order!
Economic, Legal, Ethical, Philanthropic.
If a company wants to do a cultural analysis in a new targeted country, what can be studied?
Language, religion, tradition, taboos, myths, norms, cultural values, communication style, belief systems.
A manager says, “We should create a five-year strategy instead of focusing only on this month’s sales.” Additionally, the employees are pushed to plan everything thoroughly and carefully beforehand to avoid unnecessary risks. This shows the combination of ... and ...
Long-Term Orientation and High Uncertainty Avoidance
Rika is the vice principal of one of the most prestigious high schools in her city. Despite lacking experience in education, her family's good image and background give her the unquestionable opportunity to be in such a position. This shows...
Ascription
Lower buying power in a country usually means companies should offer...
affordable and basic products
Producing affordable products, making sales, gaining profits, and paying workers their wages are examples of...
Economic Responsibility
If a new brand decides to set a very low price at the beginning of their business operation in a new country to attract customers, what pricing strategy do they use?
Penetration pricing
A dimension that shows different views on freedom, enjoyment, and self-control is called ... vs ...
Indulgence vs Restraint
A manager tells employees to accept market problems calmly and adapt instead of forcing impossible changes. This reflects...
External Control
"Work life and personal life should be separated and not mixed," is a definition from one of Trompenaars' cultural dimensions, which is...
Specific