Songmont & Laopu Gold
Songmont makes its handbags from premium leather and this soft material.
Suade
Songmont is popular with this group of Indonesian consumers.
middle to upper class
This local Indonesian brand was compared with Songmont on Instagram.
PAME
This luxury leader described Songmont and Laopu Gold as "exquisite."
Bernard Arnault
Songmont's simple bags without large, flashy logos fit this "quiet" trend.
quiet luxury
The local brand promotes itself only through these.
Instagram and social media
Laopu Gold stands out for its intricate jewellery made from this metal.
gold
This phrase describes Songmont's offer of luxury at a more accessible price.
affordable luxury
Unlike the local brand, Songmont has these two things.
its own website and offline store
Laopu Gold's medallions and charms are engraved with traditional Chinese symbols tied to these two ideas.
spirituality and prosperity
Songmont is compared with these three traditional luxury brands.
Chanel, Louis Vuitton, and Dior
"Made in China" was seen as cheap because many factories focused on this.
low-cost mass production
Songmont combines practicality and elegance while incorporating this into its designs.
Songmont combines practicality and elegance while incorporating this into its designs.
Worldwide, consumers increasingly prefer these three things over heavily branded products.
quiet luxury, craftsmanship, and timeless designs?
Songmont changed the stereotype by using these two things.
premium materials and original oriental designs