WHAT IT IS
OUR VALUE ADD
WHO TO SELL TO
HOW TO POSITION IT
100

In one sentence, this is what LSEG Identity Gateway does for a customer

One API to verify identity via government-backed digital ID schemes across countries

100

This is the single biggest operational benefit of Identity Gateway compared to building or buying identity verification market by market

Integrate once - every future market activates automatically

100

This is the one-question litmus test for whether a US company is a fit for Identity Gateway.

Do you have customers, payments, or operations touching Europe.

100

When a prospect says "We already have document verification, we don't need this" - this is how you reposition Identity Gateway

An additive, high assurance layer - not a replacement

200

This is the difference between what Identity Gateway verifies versus what traditional document verification verifies

A pre-certified identity vs "does this document look real right now"

200

Beyond compliance, this is the customer experience benefit identity Gateway delivers at onboarding

Faster onboarding, fewer drop iff - no document or review wait.

200

Within an organisation, these are the 3 personas/functions most likely to care about Identity Gateway - each for a different reason.

Compliance, Payments/Operations and CTO/CPO/Product

200

When a prospect says "we're planning to build this ourselves" - this is the question that reframes the conversation

Should your engineers/IT teams maintain 10+schemes, or build your core product?

300

Identity Gateway launches with this many digital identity schemes and they share this trait - important for credibility.

10 schemes - all mature, high adoption national schemes, not pilots.

300

For a CTO/CPO, this is the real cost Identity Gateway eliminates that goes beyond the API integration itself.

Ongoing scheme/certification maintenance across markets - LSEG manages it.

300

In the wealth management and wealthtech segment, this is the one-line pitch that lands.

Frictionless onboarding for High New Worth and International clients.

300

This is the tagline that summarises the Identity Gateway's core positioning - used on the cover of the client deck

Connect once. Verify everywhere.

400

A prospect asks "what exactly happens when my customer uses this?" - this is the one-line answer.

Customer authenticates with an ID they already have - no document upload, instant result.

400

A prospect asks "why is this MORE secure than what we have?" - this is the answer in one line

A government-issued ID is much harder to fake than a photo or selfie.

400

When a prospect says "July 2027 is years away" - this is the one line response that creates urgency NOW

Real implementation takes 6-9 months - so 2026 is when you need to start

400

This is the core phrase that differentiates LSEG's approach from competitors who require market-by-market point solutions

A gateway, not point integrations

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