We consistently develop, present and communicate the value of the IKEA product offer based on the dimensions of Democratic Design: form, function, quality, sustainability and low price.
What is Low price with a meaning?
100
"To create an everyday better life for the many people"
What is our Vision?
100
the outline of the wished position for the IKEA Brand for all IKEA trademark users.
What is The Brand Direction
100
the Product Range
What is our identity ?
100
The Strategy that defines the principles and direction that will enable the IKEA to continue being a primary contributor to the IKEA growth in the coming years
What is the Supply Chain
200
IKEA Commitment 4. The IKEA Brand direction, 8. Large volumes and low costs, 9. Low price with a meaning, 16. Offering the lowest prices
What commitment supports Low Price with a meaning?
200
to show/teach us how to work and lead at IKEA.
What is the purpose of our Culture & Values?
200
our consumers.
Who are the many people
200
Democratic Design
What IKEA characteristic includes form, function, quality, sustainability and low price?
200
Reach more of the many people A stronger IKEA offer at lower total cost To be the preferred partner and employer
What are the objectives of the Supply Chain strategy
300
"To create an better every day life for the many people"
What is the IKEA Vision?
300
the symbol that best reflects the IKEA values
What is the Stone Wall
300
the foundation of IKEA
What is our Culture and Values?
300
the width and depth, many living situations and styles.
What is part of the product range?
300
the Audit conducted to secure how we work with our service partners.
What is IWAY
400
"We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
What is the IKEA Business idea?
400
Togetherness, Caring for People and Planet, Cost-Consciousness, Simplicity, Renew and improve, Different with a meaning, Give and Take responsibility and Lead by example.
What are the IKEA Values
400
The Testament of a Furniture Dealer
What is the name of Ingvar's book?
400
IKEA product range
What is hard wearing and easy to live with?
400
Retail Supply Ingtergration
What is RSI
500
to understand the Concept.
What is the purpose of being here?
500
to understand the Value Chain
What is the purpose of this training
500
our customer view becomes their reality
What is perception?
500
togethernes
What statement best describes the IKEA Culture?
500
learn, grow and understand the elements that support the concept.