PPC
How many tiers?
3
How are axis named?
clustering vectors
Difference between features and attributes
Features are highly specific compared to attributes
What are the three tiers for JTBD
Functional, Emotional, Social
What is Zafars wifes insta handle
zetuli.arts
What year was the ppc invented?
2007
Attribute rating is 1- how much?
7
Where do you find the orthogonal design?
stat book in zafars office
If a company is customizable and consistent, what tier is it in?
OE
Who invented the blue chip ideology.
Lawrence Hamer
Price is on what axis
y
% of variance for defective
60%
how do you determine sample size of a conjoint study?
10 for every x in the code sheet
What is the name of the guy who made the 5 forces?
Porter
what is sues daughter's role in HF
creative director
SCM+ CRM= ?
CI
What do you do when there are 3 axis
die
Whats the accessible adjusted R square?
>30%
What is the move you make from one tier to another?
Northeast migration
what is rich's company
Medline
Low customization is a customer trade off for what level?
PL
Where did we access SPSS
DePaul Virtual Lab
Why do you rescale utlities?
Make it easier for the client to interpret
If a company targets non consumers which tier do they belong to?
Where specifically was Ignacio born?
Canary Islands