Broadcast/Cable/Satellite TV
What is considered the fastest growing medium in TV?
Broadcasting
Name the 5 different types of Advertising for TV.
Network, Spot Announcements, Syndication, Program-Length Ads (PLAs), and TV Product Placement
What percentage of America still listens to the radio?
90%
What does TVHH stand for?
TV Households
What are the two satellite TV providers?
Dish and DirecTV
Majority of network Advertising is sold what?
Participation
What are the types of radio advertising?
Network, Spot radio, and Local.
What is Program Rating?
The percentage of TV households in an area that are tuned into a specific program.
What additional services does Cable TV provide?
HBO and Premium Channels.
What are spot announcements?
Commercials held between two programs.
What type of advertisers use network?
National and local advertisers
Which equation is used by media buyers to determine which broadcast programs are the most efficient in relation to the target audience?
(CPP) Cost Per Rating Point
What was the percentage of Americans who used cable in 1975 vs 2010?
1975 - 13%
2010 - 83%
What is product placement?
Reveals product and brand throughout the actual show or program.
What is a benefit of Network radio to advertisers?
Network includes a simple administration and low effective cost per station.
What is the common term used for the cost of reaching 1,000 people in a medium’s audience?
(CPM) Cost Per Thousand