Marketing & Customers
This type of segmentation includes age, gender, and income.
What is demographic segmentation?
A person who starts and manages a business.
What is an entrepreneur?
The process of recording and reporting financial transactions.
What is accounting?
Personal beliefs about right and wrong.
What are morals?
Rent is an example of this type of expense.
What is a fixed expense?
The group of customers most likely to buy a product.
What is a target market?
The driving force behind capitalism that encourages innovation and risk-taking.
What is the profit motive?
Assets equal liabilities plus this.
What is owner's equity?
Standards of behavior established by society, professions, or organizations.
What are ethics?
A student buys a hoodie to wear. The student is this type of consumer.
What is an ultimate consumer?
This marketing strategy focuses on one specific group of customers.
What is target marketing?
This skill helps entrepreneurs find solutions to challenges.
What is problem-solving?
Money owed by a business.
What is a liability?
The money personality most likely to enjoy budgeting.
What is a balancer?
A company tracks customer satisfaction scores monthly. These measurements are called:
What are KPIs?
This type of segmentation focuses on buying habits and brand loyalty.
What is behavioral segmentation?
A product designed to last a long time, like a refrigerator or vehicle.
What is a durable good?
The ease with which an asset can be converted into cash.
What is liquidity?
An ownership investment in a company.
What is common stock?
A business cannot pay its debts because liabilities exceed assets.
What is insolvency?
This type of segmentation focuses on lifestyle, interests, and personality.
What is psychographic segmentation?
The money remaining after expenses are subtracted from revenue.
What is profit?
This analysis compares financial data from one time period to another.
What is horizontal analysis?
The ability to handle investment losses without panicking.
What is risk tolerance?
A business compares this year's sales to last year's sales. What type of analysis are they using?
What is horizontal analysis?