Communication Basics
This is the process of exchanging messages between a sender and a receiver.
What is communication?
A person who selects, purchases, uses, and disposes of goods and services.
What is a consumer?
This consumer right ensures products won’t cause harm.
What is the right to be safe?
This word means knowing the difference between right and wrong in business.
What is ethics?
This fast‑food chain is famous for its red buckets, colonel mascot, and marketing the word “finger‑lickin’ good.”
What is KFC?
These six parts make up the communication process (name any three).
What are sender, receiver, message, channel, feedback, and barriers?
This type of shopping compares prices, features, and benefits before buying.
What is comparison shopping?
Reading labels and consumer reviews shows this responsibility.
What is the responsibility to find and use available information?
“Do unto others as you would have them do unto you” is known as this ethical principle.
What is the Golden Rule?
When a TikTok product sells out overnight because “everyone has it,” this consumer buying influence is at work.
What are peers (or peer pressure)?
What are communication barriers?
What are obstacles that distort, misunderstand, or block messages between sender and receiver?
Buying winter coats in summer or candy after Halloween is an example of shopping based on this factor.
What is when to buy (seasonal pricing)?
This responsibility involves not taking advantage of store policies.
What is the responsibility to be honest?
When a business gives back to the community and helps the environment, it is showing this.
What is social responsibility?
Nike’s famous slogan “Just Do It” is an example of this marketing tool.
What is a slogan?
These are vocabulary words specific to a particular business or industry.
What is technical terminology?
This cost allows you to compare prices across different brands and package sizes.
What is per‑unit cost?
President Kennedy introduced these four basic consumer rights in this year.
What is 1962?
A group of people working together to reach a common goal is called this.
What is a team?
When influencers promote products on Instagram or YouTube, this type of marketing is being used.
What is influencer marketing?
You show up to a job interview wearing pajamas but say, “I’m very professional.” Your message is confusing because of these mixed signals.
What are mixed (verbal and nonverbal) messages?
You grab candy at checkout even though it’s not on your list. This type of purchase just happened.
What is an impulse purchase/buy?
Switching price tags in a store violates this consumer responsibility.
What is being honest?
Ignoring your job when no one is watching violates this ethical trait.
What is integrity?
Ye drops a surprise album at midnight with no ads, and it instantly goes viral. This shows the power of this part of marketing that spreads fast through people talking and sharing.
What is word‑of‑mouth marketing (or buzz marketing)?