Marketing
What is Marketing important for a business?
Ensures customers are aware of your products/services and helps them make buying decisions. It also ensures demand of your products, maintain reputation and stay ahead of competition.
Name 1 of the Ps of Marketing that create the marketing mix
Product, Price, Place, Promotion, People, Process and Physical Evidence
What is a marketing plan?
A document that shows how an organization will provide outreach to sell its products and services, who they are selling to, what price point the product should be sold and how they will measure their success
Avenues by which messages are delivered
Channels
True or False: Your employer is ultimately responsible for your safety.
False - YOU ARE!
What is market share?
The portion of total sales in an industry that is generated by a particular business for a specific amount of time
Which of the 4 Ps does distribution fall under?
Place
Statistics about where people live
Geographics
People that a business wants to sell to
Target Market / Target Audience
What federal agency is responsible for maintaining the Smart Snack Guidelines?
United State Department of Agriculture (USDA)
What are the internal factors of a SWOT analysis?
Strengths and Weaknesses
When a customer purchases products from one brand over another
Brand Loyalty
Name one section of a Marketing Plan
Unique Selling Proposition (what your business does well), Situation Analysis (target market, competition, SWOT), Marketing Strategy (how you're marketing, action plan)
The term for when a campaign gains massive exposure overnight?
Virality (Goes Viral)
Name the 3 groups of people that are most vulnerable to foodborne illness.
Preschool-aged children, pregnant women and the elderly
What are the external factors of a SWOT analysis?
Opportunities and Threats
Advertising falls under which of the 7 Ps of the marketing mix?
Promotion
Why is it important to evaluate your competition?
If you don’t know the competition you’re up against, you can’t beat ‘em at running a successful business!
Name 2 types of promotion
Personal Selling, Direct Selling. Public Relations, Digital Marketing, Social Media Marketing, Advertising
What is ergonomics?
The study of people's efficiency in their working environment.
What is a Unique Selling Proposition?
The statement that differentiates a product or brand from its competitors
Name three of the 5 Cs of Pricing.
Cost, Customer, Channels of Distribution, Competition or Compatibility
Companies that sell similar products are all part of a ________
Market Share
Explain personal selling.
A promotional method where a salesperson uses his or her skills and abilities to make a sale. (door-to-door sales)
Name 2 challenges that may lead to workplace safety issues.
Lack of training, employee engagement, inadequate PPE, falling hazards, poor housekeeping, chemical exposures, electrical hazards, lack of emergency preparedness, etc.