The Brain
When faced with certain situations, your brain may cause you to do one of these three responses
Fight, Flight, or Freeze
This is the theory that spending money and consuming goods is good for the economy
Consumerism
This is the 7-step process where your brain sees marketing signals, you decide to purchase something, and ultimately you have remorse over what you have purchased
The Impulse Purchase Cycle
When buying online, make sure you are connected to this type of Wi-Fi network
Secure
"Just Do It"
Nike
Your brain is always asking these three questions: Do I Belong, Am I Safe, and this
Does This Feel Good?
All the ways that the value or a product or service is communicated
Marketing
When you are feeling down, you may take part in this type of purchasing to increase your mood
Retail Therapy
When someone steals or uses your credit card information, you are a victim of this
"Finger Lickin' Good"
KFC
The part of the brain that helps to regulate your stress responses
The Amygdala
If a company does this well, you will recognize and identify a specific product by their logo, name, or jingle
Brand Recognition
This is the guilt you feel when you buy things you maybe shouldn't have
Purchaser's Regret
Ok, ok, Buyer's Remorse
When someone steals your personal information, they may try to commit this type of fraud
Identity Theft
"Think Different"
Apple
The part of your brain that controls things like memory, impulses, and thoughts
Prefrontal Cortex
Sometimes companies will advertise that their purchased items come with this included plan
Manufacturer's Warranty
Usually when purchasing a large ticket item and you get to checkout, the cashier may as you to purchase this additional plan
Extended Warranty
When purchasing online, make sure you are on this type of secure site
HTTPS (The S stands for Secure!)
"When You're Here, You're Family"
Olive Garden
Sometimes when we buy on impulse, it means that we lose the ability to purchase something else. This is called...
Opportunity Cost
Companies are all about advertising this type of purchasing, which makes them money and you on the hook for paying later in installment payments
Financing
When you are perfectly happy with what you have and do not compare yourself to others and what they have
Contentment
ATM machines and gas station readers are notorious for having these fraudulent devices
Card Skimmers
"There are some things money can't buy. For everything else, there's..."
MasterCard