Lighting/ Angles
very bright lighting, makes you feel happy
HIGH KEY LIGHTING
freelance photographers who aggressively pursue celebrities to get candid photographs
PAPARAZZI
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items or products on social media.
INFLUENCER
Massive amounts of data – much more than a human being can comprehend — that can be fed into computers to allow them to search for patterns that people could not see
BIG DATA
the product is mentioned in a film. Ex. a character says “let’s go to McDonald’s for lunch.”
VERBAL EXPOSURE
created by using only back lights and key lights, low light, produces sharp contrasts, often used in horror
LOW KEY LIGHTING
burst onto the global music scene in the 1950’s and became world-famous through: TV, radio, newspapers, magazines, live shows, the music charts, record shops, and film appearances. He was essentially the first modern mega-celebrity known as “the King of Rock & Roll”
ELVIS PRESLEY
a customer of a drug dealer, a slot machine, or a social media company.
USER
he product is displayed in the film. Ex. characters are drinking Coca Cola
PRODUCT EXPOSURE
the pleasure chemicals in the brain released when someone receives a positive response from an activity, e.g., obtaining a “like” on social media.
DOPAMINE HIT
camera shot taken from far away
LONG/ WIDE SHOT
Known as the “King of Pop”, his music videos, including those for "Beat It", "Billie Jean", and "Thriller" from his 1982 album Thriller, are credited with breaking racial barriers and transforming music videos into an artform and promotional tool. Thriller was the biggest selling album of all time.
MICHAEL JACKSON
Subculture of fans who experience a feeling of empathy and camaraderie with others who share a common interest.
FANDOM
his is when companies put something controversial on their digital channels in order to sell or gain publicity
TROLL MARKETING
he critical point at which a significant and often unstoppable effect or change takes place.
TIPPING POINT
camera angle looking down on the subject.
HIGH ANGLE
burst onto the global music scene in the 1960’s and became world-famous through: TV, radio, newspapers, magazines, live shows, the music charts, record shops, and film appearances.
THE BEATLES
a famous or celebrated person
CELEBRITY
the process of using aspects of human psychology to obtain growth for a social media platform in the form of more user sign-ups and increased engagement.
GROWTH HACKING
This is a term to describe the tipping point when social media and the resulting isolation, polarization, and spread of disinformation leads to the destruction of human society as we know it.
POINT OF SOCIAL COLLAPSE
camera moves closer, increases intensity
DOLLY IN
said “in the future, everyone will be world-famous for 15 minutes.”
ANDY WARHOL
When a fan becomes attached to or invested in a celebrity who doesn’t return the emotion
PARASOCIAL RELATIONSHIP
a set of step-by-step procedures that provides the correct answer to a particular problem.
ALGORITHM
when a video, image, meme, or story, spreads quickly and widely on the internet through social media and email.
GOING VIRAL