Social Media & Marketing
This six-letter term describes online content that spreads rapidly from user to user without relying primarily on paid advertising.
What is viral?
Under federal law, this specific environmental disclosure pamphlet and form must be provided to buyers for residential properties built before this key year.
What is the Lead-Based Paint Disclosure (Built before 1978)?
This type of loan requires no down payment for eligible military service members and veterans.
What is a VA Loan?
The legal term for a provision in a contract that requires a specific event or action to occur before the contract becomes binding (e.g., financing or home inspection).
What is a Contingency?
True of False: An industrial building is being sold that has a residential unit on the property. A TDS is required.
True
Promoting a home on social media that is not yet an active listing or advertising a property without written seller consent violates Article 12 of this professional organization's Code of Ethics.
What is the National Association of REALTORS®?
As part of standard practice, this form must be executed before an agent tours homes with a prospective buyer to establish representation and outline compensation terms.
What is a Buyer Representation Agreement?
This professional determines the properties market value for a lender.
Who is an appraiser?
A financial deposit made by the buyer to demonstrate good faith when entering into a purchase agreement, usually held in an escrow account.
What is Earnest Money (or Earnest Money Deposit / EMD)?
California Assembly Bill 723 requires real estate brokers and agents to include a "reasonably conspicuous" disclosure statement whenever an advertisement or listing features this type of modified photo.
What is a digitally altered image (or virtually staged photo)?
To stay compliant with California Department of Real Estate an agent's social media posts and profile must clearly display this organizations name.
What is their Brokerage Name?
This formal contract document gives a single real estate brokerage the exclusive right to market and sell a property and receive compensation regardless of who finds the buyer.
What is an Exclusive Right-to-Sell Listing Agreement?
This document is recorded with the county to transfer ownership from the seller to buyer.
What is a Grant Deed?
This notice gives the other party two days to perform a contractual obligation before certain remedies may become available.
What is A Notice to Buyer to perform (NBP) or Notice to Seller to perform (NSP).
This is the amount of years that KWSV has been in business.
What is 24 years?
This short-form video feature on Meta's visual platform yields up to 67% higher engagement for real estate accounts than static photo posts.
What are Instagram Reels?
This is the maximum length of time the CAR Seller in Possession form is intended to cover before a different type of lease should be used.
What is 29 days?
The official legal right to cross or use someone else's land for a specific, limited purpose.
What is an Easement?
When a seller agrees to give a buyer money toward closing costs or prepaids at settlement, it is legally referred to as this.
What is a Seller Concession (or Seller Credit)?
The two biggest reasons for a lawsuit
What is Seller Failure to Disclose and Inspectors Failure to Discover/ Disclose
This three-letter acronym refers to the prompt in a caption or video that instructs viewers on what to do next.
What is a CTA (Call to Action)?
Instead of modifying the main contract directly, this separate document is signed alongside the original contract to add entirely new terms or contingencies.
What is an Addendum?
This contingency protects a buyer if they are unable to sell their current home before purchasing another.
What is a Sale of Buyers Property Contingency?
If a buyer breaches a contract, this clause allows the seller to keep the earnest money deposit as the sole agreed-upon penalty for damages.
What is a Liquidated Damages clause?
Three disclosure obligations of a Seller
What are
1. Contractual
2. Civil, Legal
3. Statutory