LEGO History
in what year was LEGO founded?
1932
What is the main product LEGO offer?
Creative play and learning. They make plastic bricks(toys).
Which term is NOT apart of LEGO's core values?
- Creative
- Wooden Blocks
- Learning
- Imagination
Wooden Blocks
The whole class was listening during the presentation.
True
What happened to LEGO in 2004?
Financial crisis and on the verge of bankruptcy
Who is the main LEGO customer group?
Kids
What is one of LEGO's problems or challenges?
- Dependent on traditional LEGO business
- Too much cash flow
- College students don't buy LEGOs
- Jeffrey Newcomb is not their CEO
Dependent on traditional LEGO business
The presenter names were:
Chris & Jeremiah
True
Who is the current CEO of LEGO?
Niels Christiansen
Who is LEGO's 2nd most important customer group?
Parents
LEGO has a partnership with which company?
- Warner Bros.
- Target
- CSU Eastbay
- Star Wars
Trick question. They partner with all except for CSUEB :(
The professor will give this presentation an A+
TRUE!