Test your L'Oréal knowledge
This slogan boldly reassures you that spending $47 on shampoo is not reckless
What is “Because you’re worth it”?
This Model has clients questioning their existence while trying to understand the difference between New to Category and New to Brand
What is a Shifting/Source of Volume?
This patriotic tradition involves showing up hungry, leaving disappointed, and pretending Greg’s dry burgers are “actually not bad.”
What is a BBQ?
This agave-based spirit starts as a fun idea and ends with you confidently saying, “I love you, man” to someone named Derek
What is tequila?
This large, chill rodent is Fernando’s favorite animal. It's nature’s version of “unbothered, happy, in my lane.”
What is a capybara?
This chemist was asked to create a hair dye that wouldn’t leave you looking like a festive pine tree, and instead ended up launching a global beauty empire
Who is Eugène Schueller?
This model forces you to confront your brand’s emotional rollercoaster by showing who showed up, who left, and who’s refuses to quit
What is New, Lost and Retained?
Your big holiday activity is attending this overcrowded beach where the water is questionable and the vibes are worse
What is the Jersey Shore?
This smoky liquor is what happens when tequila goes to grad school and won’t stop talking about it
What is mezcal?
This tennis legend is Fernando’s favorite athlete, known for his elegance
Who is Roger Federer?
This is both a place in France with Healing Thermal waters and a skincare brand so French, you need a passport to pronounce it correctly
What is La Roche-Posay?
This model breaks down your shoppers by age, income, and life stage, basically proving your product is wildly popular with people you did not intend to target.
What is Buyer Demographics?
This plan involves staying home “to save money,” but somehow still ordering delivery like you’re a cast member on Love Island.
What is ordering takeout?
This cocktail mixes tequila, lime, and orange liqueur, and after two, suddenly you’re “fluent in Spanish"
What is a margarita?
This magical realism masterpiece, Fernando’s favorite book, proves that sometimes the family drama is so intense it needs multiple generations to unpack.
What is One Hundred Years of Solitude?
Famous for her rivalry with Elizabeth Arden, this cosmetics Queen does not currently have a L'Oreal email
Who is Helena Rubinstein?
This analysis reveals what else shoppers are buying with your product, but often raising more questions like “Wait… why is that in the basket?”
What is Basket Analysis?
This holiday plan involves saying “I’ll be offline” while secretly checking email every 12 minutes
What is pretending to unplug /
Working through the holiday?
This spicy version of a margarita adds enough heat to make you question both your drink order and your life choices
What is a spicy margarita?
This sitcom about office life is Fernando’s favorite show. He may have quoted it more than once in real work conversations
What is The Office?
This fashion house, licensed by L’Oréal for fragrances, is also famously worn by Lucifer when he’s dressing for a casual day in hell
What is Prada?
When Assortman is feeling a little too “premium,” this model steps in like the off-brand version that still gets the job done
What is Shopper Optimizer?
This July 4th plan involves supervising a group who insist they’re “just chilling,” but are actually filming content, judging your music taste, and asking for rides every 20 minutes
What is watching/celebrating with teens?
This beer-based drink with lime, spices, and hot sauce is basically a Bloody Mary that went on vacation and never came back
What is a michelada?
This Mexican beach is Fernando’s favorite place, where he got married, spent most summers growing up, and you can see sild people dive from a cliff
What is Acapulco?