The Book
What was the name of Taylor's original recording company?
Big Machine Records
This core concept coined by Ryan Bengtsson and Edlom describes controlling and mobilizing fans to execte specific actions at precise times and places while adapting to organic fan practices
Choreographed Engagement
According to Aaker's framework, Swift operates under this specific brand architecture model where she serves as an overarching masterbrand.
Branded House Model
Who was Taylor dating when she wrote & released the Lover album?
Joe Alwyn
What recording company did Taylor finally buy her masters from?
Shamrock Capital
In August 201, Taylor Swift wiped her social media accounts clean and remained silent for three days before posting a criptic clip of this creature to kick off the Reputation campaign
In Keller's CBBE model, this final stage represents a deep psychological bond, intense advocacy, and unconditional loyalty across musical eras.
Brand Resonance
What is the first track on the Lover album?
What industry shift in 2019 forced artists to rethink how they released and promoted music?
Streaming
In October 2017, 13 newspaper-wrapped phone booths featuring this specific hashtag were hidden at different locations in London.
#CallTaylor
Montoya and Vandehey's framework emphasizes authenticity, visibility, and this third pillar across eras.
Consistency
What year was Taylor Swift's Lover album released?
2019
What is the vocabulary term from the book for becoming so successful with an existing business model that it becomes difficult to adapt to industry changes?
Premium Position Captivity
The slide and notes highlight that management integrated social media platfor practices with synchronous broadcasting to promote this specifc form of television viewing.
Connected Viewing
According to Berry's Relationship Marketing Model, fan engagement is driven by personalization, community building, and symbolic loyalty rituals. This is a main example of symbolic rituals done by Swifties.
Trading Friendship Bracelets
What are the four songs that got music videos from the album?
ME!, Lover, The Man, You Need to Calm Down
Despite a strong debut, what did Lover struggle to maintain compared to Taylor's previous albums?
Commercial momentum
Platform Logic
The Wall Street Journal and social media widely discussed the economic boost of the Eras Tour under these blended terms.
"Taylornomics" or "Swiftnomics"
What was Taylor going to name the album before she wrote the song Lover?
Daylight