Acronyms
Targets & Actuals
Loyalty
Guest Experience
Fuuuun!
100

GLS

Guest Love Score

100

What is the LC Full Year Target?

a. 57%

b. 59%

c. 55%

a. 57%

100

_______ measures the share of qualified room revenue generated through IHG One Rewards program.

Loyalty Contribution

100

Project Cupid will reduce the survey length from over 50 questions to only _____ core questions.

10

100

What year did Ruby become a part of IHG?

2025

200

LC

Loyalty Contribution

200

What is IHG’s Social Score for May YTD? 

a. 4.51

b. 4.48

c. 4.45

b. 4.48

200

Enrollment Efficiency is now broken down into 2 metrics. What are these metrics?

Front Desk EE and Self Serve EE

200

Give 3 social review sites where our guests can leave reviews.

Booking.com, Google, Agoda, Expedia, Trip Advisor etc

200

First disney princess?

Snow White

300

EE

Enrollment Efficiency

300

What is the Enrollment Efficiency for May YTD? 

a. 22.9%

b. 22.5%

c. 22.7%

a. 22.9%

300

What is the new name for Member Penetration?

Loyalty Share of Occupancy

300

What do we call the core metric in the HeartBeat survey?

Overall Experience

300

5th digit of Pi after the decimal place?

9

400

GSI 

Guest Satisfaction Index

400

What percentage of enrollments are from hotels for May YTD? 

a. 48%

b. 54%

c. 67%

c. 67%

400

Stays booked through IHG One Pass is considered as Qualified.

True

400

If a hotel achieves a GLS of 80+, its GSI will also be above 100.

False

400

Longest english word you can type using only the QWERTY row in the keyboard?

Typewriter

500

LDR

Loyalty Driven Revenue

500

Only what percent of heartbeat surveys were sent out YTD after applying the survey exclusion rules?  

a. 44.1%

b. 43.1%

c. 45.1%

b. 43.1%

500

The denominator for Loyalty Recognition is the number of members who responded to the survey question.

False, only those who responded with Yes/No are included

500

Before the %80+ GLS metric, what do we use to measure hotel service consistency?

% Reputable

500

What shape is a goat’s pupil?

Rectangle

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