Marketing - Part 1
benefits to a business of having a g______ b____
What is benefits to a business of having a global brand
standardisation or adaptation when applying elements of the marketing mix to global brands:
▪ c_______ s_____
What is corporate slogan
rationale for and benefits of global strategic alliances
▪ o___________
What is Outsourcing
sources of financial risk in export markets, including:
▪ c________ f__________
What is a Currency Fluctuations
The process of adapting a business’ marketing mix to meet regional and national preferences. Some call this ‘glocalisation’ (from blending the words ‘global’ and ‘localisation’)
What is Adapatation
factors that determine the feasibility of expanding into a foreign market, including:
▪ level of d______ by c________
What is level of demand by consumers
standardisation or adaptation when applying elements of the marketing mix to global brands
▪ p______ n___
What is product name
rationale for and benefits of global strategic alliances
▪ a_________
What is acquisition
sources of financial risk in export markets, including:
▪ non-p______of m_____
What is non-payment of monies
The title/label that captures the purpose, function, or benefits of a particular good/service. The product name contributes to brand recognition through its ability to attach characteristics to a firm or product.
What is Product name
factors that determine the feasibility of expanding into a foreign market, including:
▪ c_________ p______
What is consumption patterns
standardisation or adaptation when applying elements of the marketing mix to global brands
▪ p______ f_______
What is product features
rationale for and benefits of global strategic alliances
▪ m________
What is mergers
This refers to the variances in the exchange rate.
What is Currency Fluctuations
A short phrase that encapsulates firm’s mission and attracts customer attention
What is Corporate Slogan
factors that determine the feasibility of expanding into a foreign market, including:
▪ c_________ a_______
What is competitor activity
standardisation or adaptation when applying elements of the marketing mix to global brands
p________
What is positioning
rationale for and benefits of global strategic alliances
▪ j_____ v________
What is Joint Ventures
An agreement between two global economies to exchange currencies at some date, and exchange them back at a future date.
What is Currency Swaps
The distinguishable characteristics and qualities of a good/service, in terms of its appearance, capabilities, and components. They can provide a unique selling point (USP) and product differentiation.
What is Product features
rationale for and benefits of global strategic alliances
▪ f_________
What is Franchising