Explaining Customer Preference
CRM Tools
Automation Engines and SEM
SEO
Search Directories and Vertical Search Engines
100
If an individual always buys goldfish crackers whenever they want a snack, but they are not very vocal about their love for goldfish, they are likely in which step of the engagement ladder?
Repeat Customer
100
A formula that takes two or more inputs and decides if they are true or false is called a
Boolean
100
Read this Boolean and decide what stage of the engagement ladder this customer is on.
Customer total purchases > 3 and total uses of Kraft hashtags on social media < 1
Repeat Customer
100
What is the main difference between SEM and SEO
SEM is paid whereas SEO is no
100
How do vertical search engines differ from regular search engines?
They specialize in a specific topic, industry, or media type.
200
Name all 5 stages of the customer engagement ladder in order.
Passive Viewer, Active Browser, First Time Buyer, Repeat Customer, Brand Ambassador
200
If a company asks that customers fill out a survey after eating at their restaurant, the company is trying to get what type of data?
Zero-Party Data
200
Limiting the amount of advertisements sent to a single person is called
Frequency Capping
200
When businesses set up images on their website to also include a verbal description of what is happening in the image, this is known as a...
Alt Image
200
What is the difference between search directories and search engines
Search Directories have webpages that are categorized by humans whereas search engines use an algorithm that tries to find the most accurate website based on keywords
300
Name three of the brand values that a customer might prioritize.
Convenience, Price, Brand Loyalty, Personal Values, Functionality, or Social Emotional Value
300
Companies combine groups of people who have shared common traits, behaviors, or actions onto ____________ to send targeted ads or follow-ups to large groups of individuals who share specific traits
Lists
300
What is Pay-per-click
When a company pays a search engine every time someone clicks on a sponsored link
300
Using this screenshot
Name an H1, H2, and H3 heading
H1: Jnco logo
H2: Jeans, Corduroy, Cargo, Shorts, Tops, Accessories
H3: 101 Twin Cannon Jeans, Jester Jeans, 179 Pipes Jeans
300
Name three examples of search directories
Yelp, Yellowpages, Google Business Profile (Google Maps), TripAdvisor, Angi, IMDB
400
If a customer is looking at reviews about the quality of a product, they likely value which of the areas that customers can value?
Functionality
400
What are two of the three considerations that Google takes into account when deciding who should win a keyword auction
Your bid, Quality Score (your ad's relevance to the original search question), and the quality of your ad (does it meet minimum quality standards)
400
What is the difference between head keywords and long-tail keywords
Head keywords are 1-2 word terms that are meant to bring in customers who don't know exactly what they want. Long-tail keywords are more descriptive 3+ word phrases that bring in customers who search for specifics
500
What is a good way to bring customers from a passive viewer to an active browser
Interactive Ads (Quizzes & Games) or exclusive drops
500
A headline that says this
"Are your gutters clogged, but you don't want to clean them because you are scared of falling down and injuring yourself?"
is considered what type of headline.
Problem Lead Headline
500
Name one way to get AI to be more likely to pull information from your website.
Answer First Formatting, Bullet Points, Cite Statistics, Have a presence on multiple platforms