Interview
This type of interview uses predefined questions asked in a fixed order with little or no deviation.
What is a Structured Interview?
One group of customers discusses a new advertising campaign. A second group watches the first group's discussion and then talks about what they observed.
Which focus group design is being used?
What is a Two-way Focus Group?
Observation primarily tells researchers WHAT happened, while interviews and surveys can help explain ______ it happened.
What is WHY?
This scale categorizes respondents but provides no ranking or order.
** X2 the point
What is a Nominal Scale?
You want to make sure respondents cannot continue to the next page until they answer the question.
What Qualtrics feature should you use?
What is Force Response / Required Answer?
You are interviewing customers about why they stopped using a meal-delivery service. You have prepared questions, but when a customer mentions an unexpected issue with delivery drivers, you ask several follow-up questions.
What type of interview are you conducting?
What is a Semi-structured Interview?
During a focus group, one participant answers almost every question first. After 20 minutes, the quieter participants mostly agree with that person.
Identify the problems that may be occurring.
** X2 the point
What are Dominant participant effects and Groupthink?
A researcher sits in a coffee shop and quietly records how long customers wait before receiving their drinks. The researcher does not participate in any activity.
What type of observer is this?
What is a Nonparticipant Observer?
“How satisfied are you with the quality and price of our restaurant?”
What is wrong with this question?
What is a Double-Barreled Question?
A respondent selects “Weekly Challenges” on one question.
The next page automatically says: “How useful would Weekly Challenges be to you?”
Which Qualtrics feature inserted their previous answer?
** X2 the point
What is Piped Text?
“How do you typically decide what restaurant to order from?”
According to the ABC framework, what type of question is this?
What is a Behavioral question?
Your research topic is complicated and requires many questions. At the same time, you want someone to make sure interesting unexpected comments are explored rather than ignored.
What focus group design would best handle this situation, and what would each moderator do?
** X2 the point
What is a Dual Moderator Focus Group?
Before entering a grocery store, a researcher defines exactly three behaviors:
The researcher counts how many times each behavior occurs.
What observation style is this?
What is Structured Observation?
A researcher recruits exactly:
but participants within each group are selected based on convenience, not randomly.
Which sampling method?
What is Quota sampling?
Q1: Have you used the Fork Pulse app?
Yes / No
You want this question to appear ONLY for people who answer YES:
Q2: Which Fork Pulse feature would be most valuable to you?
What Qualtrics feature should you use?
What is Display Logic?
An interviewer asks: “What made you choose this brand?”
This question primarily targets which component of the ABC framework?
What is Cognition?
Participants begin changing their opinions to match the apparent consensus of the group.
Name the problem?
What is Groupthink?
A researcher joins a fitness class for a month and records members' behaviors while experiencing the activity alongside them.
What role is the researcher taking?
What is Participant Observer?
A researcher sends a survey to 1,000 people.
What is Completion Rate?
** X2 the point
Completion Rate = 200 ÷ 250 = 80%
A participant chooses“Weekly Challenges” in Q7.
The next question automatically displays:
“You selected Weekly Challenges. How likely would this feature be to motivate you?”
You did not manually type “Weekly Challenges.”
What Qualtrics feature made this possible?
What is Piped Text?
Which ABC component is missing?
** X2 the point
What is Affect?
Researchers want to study not only what consumers say, but also how another set of consumers reacts to that discussion.
Which design is that?
** X2 the point
What is Two-Way Focus Group?
A researcher enters a store with several behaviors already defined but adds a new behavior after repeatedly noticing something unexpected.
Which observation style?
What is Semi-structured Observation?
A university divides students into Freshmen, Sophomores, Juniors, and Seniors, then randomly selects students from each year level.
What sampling method is being used?
** X3 the point
What is Stratified Sampling?
A survey contains three sections:
You want respondents to receive these sections in different orders, while keeping questions within each section together.
What should you randomize?
What is Blocks?