What is marketing?
What do we call conceiving new ideas in marketing?
Ideation
What means doing market research on your product, your competition and relevant trends in marketing?
Market Information
What do we call a one size fits all advertising approach?
Mass Marketing
Which buying motives are made after a long time of thinking?
Rational Motives
What do we call goods that are consumed very quickly?
Non-durable goods
Providing excellent (Blank) will ensure you have repeat customers.
Customer Service
Which market segmentation deals with lifestyle and interests of similar groups?
Psychographic segmentation
When starting a business should we price our product first or research the competition prices? Explain either way?
......
What system is privately owned and run by people not government?
Private Enterprise System
What means directly communicating with your customers, listening to their needs/wants and persuading them on the merits?
Selling
Why do people make certain purchases of items they love or even do not need?
Buying Motives
What do we call a group of people with same educational and economic status
Social class
Businesses will embrace this concept? The 3 A's, what are they?
Ask the customer
Align the company strategy
Achieve growth and profitability
What interface design is used to trick users into doing thing they may not want to do?
Dark Patterns
Which generation was born between 1965-1980, they are self reliant and skeptical?
Gen X
What are the primary segmentations?
Geographic, Psychographic, Behavioral and Demographics
What are the 8 marketing functions?
4 P's
Marketing Planning, Marketing Information, Selling and Customer Service
What is about getting products to the right place at the right time called?
Channel Management
What are the five steps of Maslow's Hierarchy of Needs?
1. Physiological Needs
2. Safety Needs
3. Love and Belong
4. Self Esteem
5. Self Actualization
Name the 4 types of Consumer Product Classifications?
Convenience, Shopping, Speciality, Unsought