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The 3 addition p's in the 7 p's
The 4 p's
What is product, price, place, promotion?
The model used to analyze buying behavior
What is the SOR model?
The two types of goods
What is durable and non-durable goods?
The internal part of the SWOT analysis
What are strengths and weaknesses?
The extra valus added to the core service
What are peripheral services?
In this situation, a price reduction will result in increased revenue for the seller.
What is price elastic?
The 3 factors in the top of the pyramid in Maslows's hierachy of needs
What is love and belongingness, esteem and self-actualisation?
The 4 types of consumer goods/products
What is convenience products, shopping products, specialty products and digital products?
All the factors of PESTEL
What is Political, Economical, Social, Technological, Environmental, Legal?
The 5 factors of the AIDAE model
What is attention, interest, desire, action, evaluation?
The definition of skimming pricing
What is having a high introductory price and then lowering it later?
The 5 buying motives
The 3 types of quality
What is performnce quality, aesthetic quality and percieved quality?
The factor of the BMC that could include fx. support center and self checkout
What is costumer relationship?
The factors of the SACC model (SMUK model in danish)
What is size, accessibility, cost, competition?
The 3 distribution strategies with regard to the number of dealers they should sell their products to
What is intensive, selective and exclusive?
At least 4/5 of the buying roles
What is the initiator, influencer, decider, buyer, and consumer?
The 4 functions of packaging
A market where consumers have no preferences
What is a homogenious market?
The 3 factors that make up the service delivery system
What are costumers, frontline staff, backup system?
The 2 types of adds
What is a manipulative add and an informative add?
The first purchase step
What is problem recognition?
The 2 factors of the product mix
What is width and depth?
The place in the value chain that involves receiving, storing, and distributing inputs for production.
What is inbound logistics?