Vocab 1
Operating costs that do not increase or decrease with changes in production
Fixed Expenses
A catchy phrase or words that identify a product or business
Slogan
Nike’s “Just do it” is an example of this
Slogan
Insurance is an example of this type of cost
Fixed
The names of Chloe's pets
Charlie (Charles) Brown and Elsa
Promotional activities that are designed to create a good image with the public- Public Relations
Public Relation
All people who share the same wants and who have the ability to purchase a specific product or service
A Market
Face-to-face contact with clients is a characteristic of this type of promotion
Personal
Positioning a corporate brand involves communicating the brand's __________ to the target markets
Values
Chloe's (and Nic's) favorite place to sit in the old classroom
The heater
Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices
Product Bundling
The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline
Product Life Cycle
Focus groups are this type of market research
Primary
Brochures and letters are this type of advertisement
Direct Mail
Bella's two love interests in Twilight
Edward and Jacob
All of the different products and/or services a company makes or sells
Product Mix
Choices made about advertising, personal selling, sales promotion and public relations used to communicate, inform and persuade potential and current customers
Promotion
When setting financial goals, it is important to make sure that they are realistic and
Specific
Public charities are an example of this type of organization
Non-Profit (NPO)
2009 movie with side character Wyborn Lovat (AKA Wybie)
Coraline
Refers to the path a product takes from producer to the final consumer
Channels of Distribution
A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer
Product Positioning
a toy manufacturer has deals with two wholesalers, each contracted to sell products to retailers in different regions. If one wholesaler decides to branch its operations into the other wholesaler's region, this type of conflict will result.
Horizontal Conflict
Corporate Philanthropy, Corporate Sponsorship, Development, Research, Special Event Management are examples of
Public Relations Activities
Band with the 2003 song "Bring Me To Life"
Evanescence