Name That Entrepreneur!
Amazing Advertising Techniques!
Money Makers
Business Buzzwords
Social Media Marketing
100

This entrepreneur is the CEO of the most famous electric car company in the world!

Elon Musk

100

This makes a product unique and recognizable worldwide.

Logo

100

The total income earned from business sales is called this.

Revenue

100

This term refers to a group of people a company wants to sell the most.

Target audience

100

Buisness often put hashtags on this app known for short form videos and trends.

TikTok

200

This entrepreneur co-founded a famous phone brand that we all know globally!

Steve Jobs

200

A catchy phrase that a brand uses to persuade the customers

Slogan

200

Revenue remaining after expenses are deducted is known as this.

Profit

200

A company earning money from ads instead of subscriptions is using this type of revenue model.

Advertising-based revenue model

200

Paying popular online creators to promote products is called this type of marketing.

Influencer Marketing

300

This entrepreneur co-founded a famous online software with Paul Allen!

Bill Gates

300

A brand generates an advertisement to add emotion to the product

Emotional Apparel

300

A company experience this when expenses exceed revenue

Loss

300

The business term "pivot" means a company makes this kind of major change in strategy or direction.

Strategic shift/change.

300

A company posting entertaining or educational content to attract customers is using this strategy

Content marketing

400

This entrepreneur created a famous social media platform with that iconic blue bird before selling it in 2023, changing the logo to "X" 

Jack Dorsey

400

They add colour, images and design elements, influencing emotion and perceptions. This evokes desired feelings in the audience

Visual and Colour psychology

400

This term refers to the total estimated value of a startup before new investment money is added 

Pre-money Valuation

400

"B2B businesses sell primarily to these types of customers.

Businesses.

400

The algorithm on platforms like TikTok or Instagram often reward content with high levels of this type of interaction

Engagement

500

This entrepreneur is the CEO of a famous coffee buisness before stepping down in 200 before later returning to lead the company again.

Howard Schultz

500

By using digital advertising, users receive personalized ads based on behavior, demographics or location. Techniques includes social media ads, remarketing and geofencing to reach the right audience at the right time.  

Personalization and targeting

500

Investors who fund startups very early in exchange for ownership are often called these investors

Angel investors

500

This acronym stands for the amount of money spent to gain a new customer. 

CAC (Customer Acquisition cost)

500

This metric measures how many users click a link compared to how many people saw it.

The Click-through rate (CTR)

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