Marketing Mix
What are the four P's of marketing?
Price, Product, Promotion, Place
How many stages are included in the product life cycle?
What is the term for paid communication that communicates a message to the consumer?
Advertising
What type of media includes newspapers and magazines?
Print Media
Pepsi, Coke, Mountain Dew
Of the marketing mix, which P is directly related to advertising?
Promotion
When a product starts the initial phase of advertising this is known as what part of the product life cycle?
Introduction
Of the 4 elements of advertising which leads to high recall of the advertisement? (Refer to section labeled slide 12)
Creative Idea
An ad that is viewed on TikTok, Instagram, or Snapchat would be considered which type of advertising media?
Internet Media
Which fast food restaurant paid for advertising in the Wayne's World movie clip?
Pizza Hut
A good or service is known as what?
Product
What type of non-traditional product has a sharp incline and decline in sales?
Fad
Radio commercials, television ads, print advertising, and social media ads are all different types of what?
Media
DAILY DOUBLE-Provide a description of the difference between advertising and marketing.
Advertising refers to promotion a product, Marketing refers to all the elements necessary to sell a product including pricing, promotion, and location of product sales.
In the stranger things clip there were at least two types of candy, name one.
Reese's Pieces and Three Musketeers
The amount of money a customer is willing to pay for a product.
Which part of the product life cycle is represented by the peak in the product life cycle graph?
Maturity
Which of the 4 elements of advertising includes choosing the appropriate advertising media? (Slide 12)
Execution
Advertising Plan
Which soda paid for advertising in the stranger things series?
Coca Cola
Daily DOUBLE-Where is the best location to sell candy in a grocery store?
Checkout Lane
When a product experiences many ups and downs in sales throughout the year, it is known as what type of non-traditional product?
Seasonal
Of the 5 players in the advertising campaign which is usually a business providing a service?
Advertising agency
What is the difference between a target customer and the target market?
In the 007 movie clip which of the vehicle advertisements was an American made car?
Ford