Market
Demographics
Geographics
SWOT Internal
SWOT External
100
All potential customers who share needs and wants, and who have ability to buy
What is Market
100
Statistics that describe a population based on personal characteristics
What is Demographics
100
Segmenting a market based on where people live
What is Geographics
100
Company, customers, competitive position
What are the three C's
100
Includes political influences, economic influences, socio-cultural influences, technological influences
What is PEST
200
Percent of sales volume of all companies in a given market
What is Market Share
200
Born between 1965-1974, bombarded with media at an early age, best to target this group with television
Who is Generation X
200
Small businesses in towns, usually found only in one area
What is Local
200
Who is the target market? What are buying habits? How satisfied are customers?
Who is the customer
200
Changes in laws
What are Political Influences
300
Those who buy the product
Who is Customer
300
After paying taxes and living needs
What is Discretionary Income
300
Companies found only in one area of the country; for example: In n Out burger is found mainly in the southwest
What is Regional
300
Employee related questions, financial questions, production capability questions
What is the company
300
Peak, recession, trough, recovery
What are Economic Influences
400
Using a single marketing strategy to reach all customers
What is Mass Marketing
400
Born between 1996-2012, grew up in the media environment, best to target them using social media
Who is Generation Z
400
Company is found all over the country
What is National
400
What is our market share? What advantages do we have? Are we taking away our competitors' business?
What is Competitive Position
400
Trends and what people want
What are Socio-Cultural Influences
500
Uses different strategies based on demographics, psychographics, and buying behaviors
What is Niche Marketing
500
Born between 1946-1964, control 51% of US wealth, best to target them using print ads
Who are Baby Boomers
500
Company is found all over the world
What is Global
500
Company offers excellent customer service
What is a strength
500
Digital photography, email, phones
What are technological influences
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