History of Marketing
When was the Industrial Revolution?
1860s-1920s
Who founded Apple?
Steve Jobs
Define Brand Identity
A set of qualities of a brand that consumers can connect to.
What brand is one of the largest fast-food chain and has a clown as it's mascots?
McDonald's
What brand targets athletic people that enjoy fashion, fitness, comfort in their shoes & clothing?
Nike
True or False: Durning the Industrial Revolution, demand was high and competition was low
True
Who founded an electric car company?
Elon Musk (Tesla)
What is the act of making a company seem more environmental friendly than it is?
Greenwashing
What brand has the founder's daughter as their logo?
Wendy's
What brand targets suburban/urban consumers that enjoy customizable & convenient beverages?
Starbucks
What was the goal of companies during the Sales Era?
To sell as many units as possible
Who founded McDonald's?
Richard & Maurice McDonald
Define Business Values
Core principles of a company
What beauty brand was founded by a model?
Rhode (Hailey Bieber)
For double the points:
What brand targets people that like convenient ways to listen to all types of music?
Spotify
For double the points:
Why were people encouraged to save money during the 1930s?
The Great Depression
Which company did Brian Hill found?
Aritzia
Define Demographic
A set of distinct characteristics of a population
What shoe brand was named after the greek goddess of victory?
Nike
What brand targets business owners that buy in bulk?
Costco
What lead companies to bring women to the workforce?
WWII
For double the points:
Who dropped out of Harvard to start a company?
Bill Gates
What is a simple statement that summarizes a company's goals?
Mission Statement
What company's name come from the Bible and is also the Greek word for beauty?
Sephora (Zipporah & Sephos)
What brand targets consumers that love fashion & denim?
Levi's