4 P's
Marketing Mix
Key Concepts
General
Random
100
The 4 P's of marketing
What are Product, price, place, promotion?
100
This happens to price as demand increases
What is price also increases?
100
Define - Brand

What is - A unique name, symbol, or design that identifies a product, service, or company.

100

This is the channel from how the product is created to where it is sold:

What is distribution?
100
The winners of Superbowl in 2018

what is The Philadelphia Eagles?

200
Advertising would fall under this 'P' of marketing
What is Promotion?
200

People that a business wants to sell to and focuses it's marketing efforts on

Who is the Target market?

200

When consumers decide that a product is no longer satisfying or when they discover new and better products, the marketing is in the______of the product life cycle.

What is the Decline stage?
200

The purpose of market segmentation is to respond more effectively to the wants and needs of groups of potential buyers in order to:

What is increase sales and profits / Make money?

200

The number of medals Canada won in PyeongChang?

What is 29 medals?
300
Distribution falls under this 'P' of marketing
What is Place?
300
When a customer purchases products from one brand over another
What is Brand loyalty?
300

When consumers decide that a product is no longer satisfying or when they discover new and better products, the marketing is in the______ of the product life cycle.

What is the Growth stage?
300
Overall function of marketing
What is customer satisfaction?
300
'Taste the rainbow' is the slogan for this product
What is Skittles?
400

Examples of this include coupons, free samples, advertisements

What is promotion?

400

This element of the marketing mix includes decisions about warranties, packaging, and the level of quality of the good.

What is Product?


400

The four stages of a product life cycle

What are: Introduction, growth, maturity, decline

400

The generic term for all of the symbolic ways to create a brand.

What is logo?
400

Won Car of the Year on at the Detroit Auto Show in January 2018

What is the Honda Accord?
500

Designing the logo and slogan is part of which of the 4 Ps?

What is Product?

500

The pricing strategy used when you see something for: $99 instead of $ 100

What is Psychological Pricing?

500
Companies that sell similar products are all part of a _______
What is Market share?
500

The value a brand has beyond its actual functional benefits


What is brand equity?
500
The African kingdom ruled by king T'Challa in the Black Panther Movie
What is the country of Wakanda?
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