What is a Product?
The product offered by Southwest Airlines achieves the highest level of ______ when the customer's entire flight experience—from departure to arrival—meets the customer's needs.
Satisfaction
True or false: A service is typically done in person once the customer has agreed to pay for it.
True.
Which video game is an example of augmented reality?
A) Mario Kart
B) Madden NFL
C) Pokemon Go
D) Minecraft
C) Pokemon Go
The use of particular names, words, or symbols to identify a product is referred to as _______.
Branding
What is a non-fungible token?
A) a computer-generated image, text, sound, or video overlayed onto a user's view of the world
B) a type of virtual currency that may or may not be tied to a traditional form of currency
C) a machine that operates like a human with respect to learning and decision making
D) a virtual product that includes a record of ownership of primarily digital media
D) a virtual product that includes a record of ownership of primarily digital media
Kendra is shopping at the new organic food store. She wants to buy her favorite organic granola, but is disappointed to find another brand on the store shelf. From a marketing point-of-view, the granola on the shelf lacks ______ because it doesn't meet Kendra's needs.
Quality
Dental Providers of America, Inc. provides dental services across the country and has dental offices in most major cities. The company has to have multiple locations because ______.
A) services are perishable
B) service quality is often inconsistent
C) services are conducted in person
D) services are intangible
C) services are conducted in person
Which of the following products are examples of tangible goods? (more than one answer)
A) Citibank credit lines
B) Rolling Stone magazines
C) Allstate auto insurance
D) Wrangler jeans
E) Ford F150 trucks
B, D and E
Which of the following helps customers identify a trusted product in the store without needing to evaluate it and similar products every time they go shopping?
A) Pricing
B) A brand name
C) A marketing mix
D) A warranty
B) A brand name
Which term describes a seller’s promises about its product?
Warranty
Sometimes a company will choose to offer customers a(n) _______, which is the promises a seller makes about a product.
Warranty
Many services are delivered by individual service providers with varying levels of experience and expertise. This can lead to service quality that is
A) inconsistent
B) expensive
C) perishable
D) intangible
A) inconsistent
When Jen walks into her apartment after work, she says "Alexa, turn on the lights." In response, her lights are turned on. Jen then says, "Alexa, thank you" to which she hears a response "You're welcome." Alexa is a small round object that sits on Jen's kitchen counter. Alexa is an example of ________.
A) artificial intelligence
B) augmented reality
C) cognitive dissonance
D) virtual reality
A) artificial intelligence
What is the purpose of branding?
A) To identify a product
B) To foster competition
C) To determine a marketing segment
D) To discover new product innovations
A) To identify a product
Which of the following are levels of brand familiarity? (Check all that apply.)
A) Recognition
B) Consumption
C) Nonrecognition
D) Rejection
E) Insistence
F) Evangelism
G) Preference
All but consumption
so A,C,D,E,F,G
A single item within a product line is called a(n) ________ product.
Individual
When demand for a service fluctuates greatly, it causes problems for the marketing manager, because there is no way to keep an extra supply of services in a warehouse. In other words, services are ______.
A) perishable
B) tangible
C) reliable
D) expensive
A) perishable
__________ customers' behavior may provide companies with ideas for new products, added features or additional services. (fill in the blank)
Tracking
True or false: When the demand for a brand is strong enough to keep the market price high, there is a favorable market for successful branding.
True
Leila has repeatedly had a good experience with Overland brand tires and buys them every time she needs a new set of tires for her car. Leila is buying Overland tires primarily because they have
A) earned her trust
B) the lowest price
C) good advertising
D) been recommended to her
A) earned her trust
When it first began distributing root beer to grocery stores, Reggie's Root Beer Supply only sold original flavor root beer. In the last three years, the company has extended the product and now distributes vanilla root beer and caramel root beer to stores. By increasing the number of products in the root beer line, the company is focusing on product line _______.
Length
A good is a(n) ______ item because it can be seen and touched.
Tangible
______ - _______ is a type of virtual product that includes a "record of ownership of primarily digital media."
Non-fungible
or
Non-fungible token
Which of the following best defines brand familiarity?
A) It means customers have not yet heard of a company's brand.
B) It means customers use one product for such a long time, they feel the need to change.
C) It has to do with whether or not a company has a trademarked brand.
D) It refers to the extent to which customers recall and accept a company's brand.
D) It refers to the extent to which customers recall and accept a company's brand.
Lisle has never heard of Refinery29.com. This is an example of brand _________.
(this one is too easy lol)
Non-recognition