Price
When a company shows the old price crossed out and also shows the current price.
Price Anchoring
Cheerios Protein would be here in the cereal isle.
High on Shelf
An ad uses this to make you feel sad in order to get you to buy something.
Emotional Appeal
A company will use this platform to target teens who value quick swiping.
TikTok
A value meal.
Price Bundling
An example of this would be a large photo of a bucket of chicken featured on the drive through of a fast food place.
When a company uses the phrase, "9 out of 10 dentist recommend this toothpaste."
Social Proof
This segmentation category includes values, attitudes, and lifestyle.
Psychographics
Charm Pricing
Frosted flakes would be here in the cereal isle.
A low shelf.
An add that is showing you something over and over again is uses this technique to make something stick in your head.
Repitition
This is the specific group of people a company chooses to focus on
Target Audience
This works because we read left to right.
Charm Pricing
A physical place you can visit to touch and purchase something.
In - Store
When an ad shows you people that are like you doing things that you want to do to make you connect with that product is an example of this.
Identity Branding
A company makes this up to make an abstract target audience feel more real.
Persona
For a little more money, you can get more items.
Price Bundling
"Only 10 left, act now!" is an example of this.
Scarcity/Urgency
This segmentation category includes traits like age, income, and education.
Demographics