Marketing Mix Jeopardy Template

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100

A ________ is a set of attributes or features (e.g. name, term, design, symbol, reputation, etc.) that distinguishes the goods and services of one seller from another.

marketing strategy.
advertising strategy.
brand.
trademark.

What is brand?

100

Which of the following is the process of coordinating all the messages, media and activities used by an organization to communicate with the market across different communication methods?

Public relations campaign.
Guerrilla Marketing.
Integrated marketing communication.
Content marketing.

What is integrated marketing communication?

100

________ is an example of an unsought product.

Coffee.
TV.
Pizza.
Pest control service.

What is pest control service?

100

Soft drinks and chewing gum would be considered which type of products?

shopping.
convenience.
unsought.
specialty.

What is convenience?

100

Which of the following refers to how marketers combine a range of marketing communication methods to execute their marketing activities?

product mix.
marketing campaign.
promotion mix.
advertising mix.

What is promotion mix?

200

Which of the following are a direct result of past advertising, promotion, product reputation, and customer experience.

Brand perceptions.
Trademarks.
Brand attributes.
Copyrights.

What is brand perceptions?

200

Two established brands collaborating to offer a single product or service that carries both brand names is defined as:

franchising.
co-branding.
brand extension.
brand licensing.

What is co-branding?

200

The retailer's brand Market Pantry is shown next to the well-known brand Heinz. Market Pantry is an example of:

A house brand.
No brand.
Personal brand.
A private label brand.

What is a private label brand?

200

During which of the following stages of the new-product development process does the company seek to answer questions such as (1) what is the market opportunity for this product? (2) how does this product impact the brand? and (3) what are the costs to bring the product to market?

business case analysis.
market research.
launch.
evaluation.

What is business case analysis?

200

Which of the following marketing activities has the goal of reaching and appealing directly to individual consumers and using information about them to offer products, services and offers that are most relevant to them and their needs?

Digital marketing.
Public relations.
Sales promotion.
Direct marketing.

What is direct marketing?

300

Which of the following is the best description of public relations?

It can control how people understand the intended message.
It has the highest reach of all marketing activities.
It is believable because publicity is seen to be more objective and credible.
It can control the way people feel about a product or service.

What is it is believable because publicity is seen to be more objective and credible?

300

Which of the following is the most significant strength of personal selling?

Its convenience.
Its reach.
Its flexibility.
Its cost.

What is its flexibility?

300

Which of the following is the primary disadvantage of advertising?

Advertisements: they become outdated and need to be updated to remain effective.
Cost: depending on the medium, advertising can be very expensive.
Time: it can take a creative team several weeks to create a single advertisement.
Effectiveness: people can fast forward through even the best TV advertisements.

What is cost: depending on the medium, advertising can be very expensive?

300

For each IMC campaign, new display materials must be prepared, all reflecting ________ to maximize the campaign’s impact.

common objectives, messages, design, and other elements.
marketing opportunities, consumer insights, economic insights and other elements.
research data, insights and customer understanding.
marketing objectives, goals and opportunities.

What is common objectives, messages, design, and other elements?

300

Which of the following describes the movement of physical product from the manufacturer through all the parties who take physical possession of the product until it reaches the ultimate consumer?

Information flow.
Ownership flow.
Lead flow.
Product flow.

What is product flow?

400

________ is the first stage of the new-product development process.

Generating new product ideas.
Business case analysis.
Conducting market research.
Screening product ideas.

What is generating new product ideas?

400

Which of the following product life cycle stages is associated with characteristics such as high costs, low sales volume, and little competition.

Market introduction stage.
Growth stage.
Maturity stage.
Decline stage.

What is market introduction stage?

400

A company’s profitability begins to rise and public awareness increases during the ________ of the product life cycle.

maturity stage.
market introduction stage.
decline stage.
growth stage.

What is growth stage?

400

During which of the following stages of the product life cycle does the following happen? The growth of a product begins to plateau, and the company must take advantage of economies of scale and marketing messages and promotions that seek to remind customers about a great product, differentiate from competitors, and reinforce brand loyalty.

maturity stage.
market introduction stag.
growth stage.
decline stage.

What is maturity stage?

400

________ is the last stage of the new-product development process.

Marketing development.
Business case analysis.
Evaluation.
Launch.

What is evaluation?

500

Your friend Mark just started a new job at Gerald’s Car Repair. The owner asked your friend to think about the shop’s promotion mix and come up with some new ideas. Mark is not sure what he needs to do. Can you help Mark?

Yes, tell Mark to consider the shops current advertising, public relations efforts and digital marketing and make suggestions for improvements and additions.
Yes, tell Mark to take a look at the financial records for the company and determine if the company can spend more money on different types of aftermarket items so they have a better mix of services available to their customers.
Yes, tell Mark to interview his customers to find out what types of new products he should offer.
Yes, tell Mark to speak to the shop’s parts suppliers and make sure Gerald’s Car Repair is getting the best promotional prices possible.

What is yes, tell Mark to consider the shops current advertising, public relations efforts and digital marketing and make suggestions for improvements and additions?

500

Which of the following describes the movement of title through the channel?

Promotion flow.
Information flow.
Ownership flow.
Lead flow.

What is ownership flow?

500

Which of the following statements is FALSE?

Some companies outsource their distribution.
Channels should have certain distribution objectives guiding their activities.
A channel of distribution is only for physical products, not services.
The channel management process is continuous and requires constant monitoring.

What is a channel of distribution is only for physical products, not services?

500

Which of the following statement regarding retail channel is FALSE?

The retail channel is different from the direct channel in that the retailer doesn’t produce the product.
The retailer markets and sells the goods on behalf of the consumer.
Retailers may sell products online.
Retailers may sell products through multiple channels.

What is the retailer markets and sells the goods on behalf of the consumer?

500

Which of the following statements regarding wholesalers is FALSE?

Wholesalers fill a role in the promotion of the products that they distribute.
Wholesalers do not bear the risk for the products until they are delivered.
Wholesalers buy a very large quantity of goods and then break that quantity down into smaller lots.
Wholesalers do not produce the goods they distribute.

What is wholesalers do not bear the risk for the products until they are delivered?