That's Life
Product
Price
Promotion
Placement
100
Nate's pseudo middle name.
What is Bart?
100
The name, term, design, symbol or combination of these elements that identifies a business/product.
What is a brand?
100
The calculation that is used to determine the relative profitability of a product (or idea).
What is ROI?
100
MK's favorite example of adverting to use in class -- seen by a lot of people, not personal and outside.
What is billboard on 480?
100
Worked the most hours throughout the entire 2 years.
What is Ashley?
200
Your teacher's favorite dried fruit.
What is apricot?
200
Segmentation that occurs based on a consumer's attitude or values.
What is psychographic segmentation?
200
Yes, Nate, it is a state.
What is Arizona?
200
Place Elise won at regionals.
What is 1st place?
200
The other name for traditional retailers.
What is brick-and-mortar?
300
The number of hours required per week for students in the Work Experience / Marketing course.
What is 12
300
Represents the stages that products goes through during its life.
What is product life cycle?
300
The database tracking system used to collect, analyze and utilize customer information for the purpose of relationship building and prospecting.
What is CRM?
300
Generally higher-priced products, awards, give cards that are earned and given away through contents and sweepstakes.
What is incentives?
300
Departed early from "states."
Who is Steven?
400
David's future career.
What is salesperson (not used car)?
400
DAILY DOUBLE: People who create, launch, organize and manage a new business and take the risk of business ownership.
What is entrepreneurs?
400
Justice ate lots of Reese cups to demonstrate this.
What is law of diminishing marginal utility?
400
The five elements of the promotional mix?
What is personal selling, publicity, sales promotions, advertising and direct mail.
400
Took the most web exams (and passed) during senior year!
Who is Syanne?
500
The biggest cell phone offender which forced MK to buy a special basket?
Who was Jarren?
500
The name of Tahja's business?
What is Style 101?
500
The cost of the athletic book?
What is $5
500
The student who joined the marketing program because he heard MK say that he could get paid and get class credit.
Who was Justice?
500
MK's favorite store.
What is Coldwater Creek?
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