Target Audience
Give some examples of the "happy trigger" that may induce our target audience to buy window treatments
CPL: The average of how many dollars are spent in marketing to acquire one qualified lead. I guess I kinda gave it away there.
What is "Cost Per Lead"?
These are the Scorpion account reps for our individual owners. You'll be connecting with one of them soon.
Who are Marae and Tiffani?
This is the first time an owner and potential customer meet face to face in the customer's house. It's also the main goal of ProNexis to get you to.
What is an in-home consultation?
This is the famous Mexican restaurant in Denver that includes cliff divers. The South Park creators Trey Parker and Matt Stone bought it in 2021
What is Casa Bonita?
This is the household income level where our target audience inhabits. This depends on area of course.
What is $150k+ household income?
CTA: It's how we entice potential customers to do a certain task.
What is "Call-to-Action"?
This is the official term for your franchise location. It's in your website's URL as gotchacovered.com/location/
What is the Geo Descriptor?
This is a marketing "mistake" that accidentally applies 100% of the credit to the final interaction before a lead sets up a consultation/sale. Good data avoids this
What is the last point attribution fallacy or last touch attribution?
This is the official name of the Denver Suburb where the Gotcha Covered office is.
What is Greenwood Village?
Some neighborhoods have this type of governing body that enforces rules and responsibilities. They're a great place to find our target audience.
What is a Homeowners Association? (HOA)
ROAS: This metric tells how much revenue is earned for every dollar spent on an advertising campaign
What is "Return on Ad Spend"?
So you want to update things on your Meet the Team page or add a banner to your homepage? Then you'd go to this website of course
What is mysite.scorpion.co?
This online website is fantastic for finding potential ANET partners. Make sure to engage with posts here too to show support.
What is LinkedIn?
Denver is one of a handful of cities that have a pro sports team in all the major sports leagues (including MLS). Name them all
What are the Denver Nuggets, Colorado Rockies, Colorado Avalanche, Colorado Rapids, and Denver Broncos?
While women are usually the primary decision drivers for window treatments, their husbands lead the decisions for these two key areas.
What is tech/motorization and outdoor spaces?
CAC: The average of how many dollars are spent in marketing to acquire one customer.
What is "Consumer Acquisition Cost" (cost of acquisition also works)
This is the term for a website spot tied directly to a particular marketing campaign. Scorpion has PPC leads go to one of these.
What is a landing page?
You've gotten great leads from a home show! This is the timeframe you should reach out to them if they haven't set up a consultation yet.
What is 48 hours?
This famous boxer was once a Denver resident, including when he had his famous first bout against the young upstart Cassius Clay.
Who was Sonny Liston?
This is the slogan we've created to directly market to our target audience. It invokes a collaborative mindset that we bring high level service to them.
What is "let's create your wonderful"?
AJV: Calculating the revenue of one standard individual job an owner does. (Total Revenue/Number of jobs)
What is "Average Job Value"?
This is the metric for how many website visitors visit one page on your site and leave without seeing another page.
What is Bounce Rate?
This is the visual aid marketers use to understand how a large pool of potential customers narrow down to a few buyers, and all the steps on that journey
What is the marketing/sales funnel?
This shown sculpture is just outside the airport and is an ode to Denver's wild west roots. It also killed its creator.
What is Blucifer? (Blue Mustang)